Remote Consumer Insights Researcher (Contract)

Adorama; New York (NY); Remote; USD 91,000 - 129,000; Full time

Job summary

Adorama's Used/Trade department seeks a Freelance Consumer Researcher to uncover why customers buy, sell and trade pre-owned gear, and turn insights into more effective advertising, landing pages and offers.

Remote, ~20 hours per week initial 3-month engagement with potential extension. You will conduct interviews, test ads, analyze behavior with heatmaps, design surveys and deliver actionable recommendations.

Qualifications

• 3+ years of consumer or UX research experience.
• Experience running moderated interviews and turning insights into actionable results.
• Hands-on with unmoderated testing platforms and ability to compare options.
• Experience analyzing heatmaps, scroll maps and click data.
• Survey design skills and sampling knowledge.
• Ability to translate questions from paid media and email teams into hypotheses.
• Strong written and verbal communication and independent work ethic.

Responsibilities

• Moderate, recruit and conduct one-on-one interviews with Used/Trade customers.
• Design and run unmoderated ad/landing page tests.
• Set up and analyze heatmaps, scroll maps, and click data.
• Develop and field surveys; synthesize results into hypotheses.
• Produce concise readouts and actionable recommendations.

Skills

UX research

Moderated interviews

Unmoderated testing

Heatmap analysis

Survey design

Marketing collaboration

Independent scheduling

Tools

UserTesting

Maze

Lyssna

Hotjar

Microsoft Clarity

Crazy Egg

Job description

Adorama's Used/Trade department seeks a Freelance Consumer Researcher to uncover why customers buy, sell and trade pre-owned gear, and turn insights into more effective advertising, landing pages and offers.

Remote, ~20 hours per week initial 3-month engagement with potential extension. You will conduct interviews, test ads, analyze behavior with heatmaps, design surveys and deliver actionable recommendations.