Freelance Consumer Researcher - Used/Trade (Remote)

Adorama; United States; Remote; USD 91,000 - 129,000; Full time

Benefits offered by this job

Remote-friendly environment

Flexible schedule

Job summary

Adorama's Used/Trade department is seeking a Freelance Consumer Researcher to understand what drives customers to buy, sell, and trade pre-owned gear, and translate those insights into more effective advertising, landing pages, and offers.

In this role, you'll independently manage research initiatives from start to finish, including conducting customer interviews, testing ads and landing pages, analyzing customer behavior, and developing surveys.

Qualifications

• 3+ years of consumer or UX research experience.
• Track record of running moderated interviews and turning them into usable insights.
• Hands-on experience with unmoderated testing platforms (UserTesting, Maze, Lyssna or similar).
• Experience analyzing heatmaps, scroll maps and click data (Hotjar, Microsoft Clarity or Crazy Egg).
• Survey design skills: writing unbiased questions, defining samples and reading results with caution.
• Comfort working with paid media and email marketers and translating questions into hypotheses.
• Strong written and verbal communication for non-researchers.
• Able to work independently and manage your own schedule and participant recruiting.

Responsibilities

• Moderated interviews: recruit, schedule, conduct sessions and synthesize quotes.
• Unmoderated research on ads and landing pages to test persuasiveness and clarity.
• Heatmap, scroll map and click analysis to guide page changes.
• Develop hypothesis-driven surveys; design, field and analyze results.
• Deliver actionable insights and running log for cross-functional teams.

Skills

Years of UX research

Moderated interviews

Unmoderated testing tools

Heatmaps/scrolls/click data analysis

Survey design

Hypothesis development

Written and verbal communication

Independent work & scheduling

Tools

UserTesting

Maze

Lyssna

Hotjar

Microsoft Clarity

Job description

Adorama's Used/Trade department is seeking a Freelance Consumer Researcher to understand what drives customers to buy, sell, and trade pre-owned gear, and translate those insights into more effective advertising, landing pages, and offers.

In this role, you'll independently manage research initiatives from start to finish, including conducting customer interviews, testing ads and landing pages, analyzing customer behavior, and developing surveys.