Remote Competitive Intelligence Analyst - Cybersecurity

Talantir; Clearwater (FL); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Sales bonuses

Tuition reimbursement

Certification reimbursement

Adoption assistance

Job summary

KnowBe4 is seeking a Competitive Intelligence Analyst to gather, analyze, and share critical competitive insights that drive strategic decisions. You will support Revenue and Channel teams with actionable intelligence, enablement content, and strategic deal support.

You will track industry trends, competitor strategies, and customer feedback to enable data-driven decisions across product development, marketing, and sales.

Qualifications

• Bachelor's degree in computer science, cybersecurity, business, or a related field; advanced degree preferred.
• 3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
• Experience leveraging qualitative and quantitative research methods to drive decision-making.
• Demonstrated ability to synthesize complex information into actionable insights and recommendations.
• Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
• Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
• Detail-oriented with strong organizational and project management skills.
• Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
• Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.

Responsibilities

• Continuous Competitive Monitoring and Research: Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools, supplemented by field intelligence.
• Uncover strategic insights from this research to inform deal strategy and enhance sales enablement.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Competitive Intelligence Content Development: Develop and maintain competitive intelligence resources, including battle cards, competitor profiles, and market analysis reports.
• Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Insight Generation and Analysis: Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates.
• Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
• Cross-Functional Collaboration and Communication: Collaborate with product marketing, sales, and product management to support competitive positioning; provide timely alerts to stakeholders.
• Present competitive intelligence findings clearly to executives and cross-functional teams to inform strategic planning.

Skills

Analytical skills

Communication skills

Cross-functional collaboration

Cybersecurity knowledge

Sales collaboration

Education

Bachelor's degree in CS/Cybersecurity/Business

Advanced degree preferred

Job description

KnowBe4 is seeking a Competitive Intelligence Analyst to gather, analyze, and share critical competitive insights that drive strategic decisions. You will support Revenue and Channel teams with actionable intelligence, enablement content, and strategic deal support.

You will track industry trends, competitor strategies, and customer feedback to enable data-driven decisions across product development, marketing, and sales.