Remote Brand Storytelling & Social Media Manager

Ethnik Living; Los Angeles (CA); Hybrid; GBP 17,000 - 25,000; Full time

Job summary

Ethnik Living, a Los Angeles-based furniture and home décor brand, seeks a Social Media & Brand Content Manager to grow and manage organic social presence and brand storytelling for US audiences. You will translate insights, trends, and audience behavior into engaging content that builds awareness and community and supports business growth.

You’ll collaborate with Growth, Creative Strategy, Design, Product, and Branding to maintain a consistent and compelling brand presence across platforms,

Qualifications

• 3+ years of hands-on experience in social media management, content strategy, or brand marketing.
• Proven experience developing and managing organic social media strategies for US-facing audiences.
• Strong understanding of Instagram, TikTok, Pinterest, and current social media formats.
• Ability to develop engaging content concepts, editorial calendars, and short-form video scripts.
• Excellent visual judgment, brand storytelling, and premium brand aesthetics.
• Strong written and spoken English with US-market copywriting skills.
• Experience coordinating content production with designers, photographers, editors, or creators.
• Strong understanding of organic social media analytics and content performance optimization.
• Experience building audience engagement and developing brand communities.
• Strong organizational skills and ability to manage multiple initiatives independently.
• A proactive, creative approach with strong attention to detail.
• Portfolio or case studies showing strategy ownership and measurable results.

Responsibilities

• Own and develop organic social media strategy across key platforms.
• Plan and manage content calendars aligned with product launches and campaigns.
• Develop original content concepts, storytelling angles, and creative formats.
• Create captions, briefs, and short-form video concepts tailored to US audiences.
• Identify trends and opportunities to increase brand visibility and engagement.
• Collaborate with design, strategy, product, and branding teams for consistency.
• Coordinate with creators, influencers, and UGC contributors.
• Review assets and provide feedback to improve storytelling and relevance.
• Organize content libraries, publishing schedules, and assets.
• Ensure permissions and usage rights are properly obtained.

Skills

Social media management

Content strategy

Brand storytelling

US-market copywriting

Content calendars

UGC partnerships

Influencer collaborations

Project management

Creative brief development

Video concept development

Analytics interpretation

Tools

Canva

Planoly

Sprout Social

GA4

Meta Business Suite

Pinterest Analytics

Planoly / scheduling tools

Job description

Ethnik Living, a Los Angeles-based furniture and home décor brand, seeks a Social Media & Brand Content Manager to grow and manage organic social presence and brand storytelling for US audiences. You will translate insights, trends, and audience behavior into engaging content that builds awareness and community and supports business growth.

You’ll collaborate with Growth, Creative Strategy, Design, Product, and Branding to maintain a consistent and compelling brand presence across platforms,