Remote Brand Storytelling Lead

Remote; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first work environment

Comprehensive medical, dental, vision

Parental leave 12 weeks

Wellness stipend

Cell phone and internet stipends

Job summary

Yardzen is seeking a hands-on Brand Marketing Manager in the Bay Area to grow brand awareness, tell our stories, and connect homeowners with Yardzen through innovative campaigns and partnerships.

You’ll drive communications strategy, content, and activations across channels, from creator collaborations to experiential events, while building a community around the Yardzen brand. This role sits at the heart of our mission and requires a proactive, storyteller mindset.

Qualifications

• 5+ years in brand marketing, communications, or integrated marketing.
• Strong writing and editing skills with storytelling ability.
• Experience driving social media programs and content strategy.
• Bonus: experience in PR and successful D2C brands.

Responsibilities

• Define communications priorities and strategy to build Yardzen brand awareness.
• Design and own campaigns that elevate brand and shape positive perception.
• Nail consistent messaging and brand voice across all Yardzen channels.
• Lead organic growth initiatives and social storytelling on platforms like Instagram and Pinterest.
• Own the Ambassador Program and manage creator partnerships and commissions.
• Collaborate on PR strategy and storytelling with leadership.

Skills

Brand marketing

Content strategy

Social media

Strong writing

PR experience

Generalist mindset

Job description

Yardzen is seeking a hands-on Brand Marketing Manager in the Bay Area to grow brand awareness, tell our stories, and connect homeowners with Yardzen through innovative campaigns and partnerships.

You’ll drive communications strategy, content, and activations across channels, from creator collaborations to experiential events, while building a community around the Yardzen brand. This role sits at the heart of our mission and requires a proactive, storyteller mindset.