Remote Brand Marketing Lead - Healthcare Campaigns

CHG Healthcare; Oregon; Híbrido; USD 93.000 - 180.000; Tempo integral

Benefícios oferecidos por esta vaga

401(k) match

Healthcare benefits

Onsite health centers

Flexible work schedules

Rewards programs

Parental leave

Tuition reimbursement

LinkedIn learning

Resumo da vaga

CHG Healthcare's Corporate Marketing Division seeks a hands-on Brand Manager based in Midvale, Utah. You will bring brand strategy to life through creative campaigns, collaborating with sales leaders to keep marketing connected to field activity.

The role manages day-to-day execution across channels, from creative development to launch, and tracks results to sharpen what works. You should thrive in a fast-paced environment and bring fresh ideas to differentiate the brand.

Qualificações

• Bachelor's degree in marketing, communications, or business.
• Seven or more years of marketing experience, ideally in brand or digital marketing.
• Healthcare or staffing experience preferred.

Responsabilidades

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
• Collaborate to build annual strategic marketing plans and manage annual budgets.
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
• Apply a strong understanding of audience segments, their needs, and what drives them.
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiate the brand.
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.
• Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support.
• Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned.
• Act as a brand steward, keeping standards consistent both externally and across the organization.
• Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team.
• Provide guidance and support to other team members as needed.

Conhecimentos

Campaign management

Brand strategy

Relationship building

Cross-functional

Data-driven

Creative thinking

Communication

Adaptability

Formação

Bachelor's degree in marketing

7+ years marketing experience

Healthcare staffing experience preferred

Descrição da vaga

CHG Healthcare's Corporate Marketing Division seeks a hands-on Brand Manager based in Midvale, Utah. You will bring brand strategy to life through creative campaigns, collaborating with sales leaders to keep marketing connected to field activity.

The role manages day-to-day execution across channels, from creative development to launch, and tracks results to sharpen what works. You should thrive in a fast-paced environment and bring fresh ideas to differentiate the brand.