Healthcare Brand Lead - Creative Campaigns That Heal

CHG Management, Inc.; Midvale (UT); Remote; USD 93,000 - 180,000; Full time

Benefits offered by this job

401(k) match

Healthcare benefits (medical & dental)

Onsite health centers & wellness

Flexible work schedules (WFH options)

Recognition programs

Paid parental leave & family benefits

LinkedIn learning courses

Volunteer time off & matching grants

Tuition reimbursement

Job summary

CHG Healthcare is seeking a Brand Manager to bring brand strategy to life across campaigns. You will manage day-to-day execution, collaborate on annual marketing plans, own brand positioning, and translate audience insights into compelling content.

The role focuses on driving awareness, engagement, and conversion while coordinating with sales and multiple marketing functions. The position is based in Midvale, Utah with flexible work options, reporting to the Sr.

Qualifications

• Creative and resourceful with fresh campaign ideas and storytelling.
• Strategic thinking with business acumen and ability to align marketing initiatives with company objectives
• Ability to build relationships across the organization.
• Comfortable in fast-paced, self-driven environments.
• Experience in complex, multi-brand organizations.
• Ability to manage multiple campaigns and meet deadlines.
• Strong verbal and written communication with senior leadership.
• Collaborative team player.
• Adaptable and quick to pivot when priorities change.
• Data-informed with brand health tracking and native reporting capabilities (e.g., Adobe Analytics).

Responsibilities

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
• Collaborate to build annual strategic marketing plans and manage annual budgets.
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
• Apply a strong understanding of audience segments, their needs, and what drives them.
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiate the brand.
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.
• Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support.
• Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned.
• Act as a brand steward, keeping standards consistent both externally and across the organization.
• Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team.
• Provide guidance and support to other team members as needed.

Skills

Brand strategy

Campaign execution

Cross-functional collaboration

Data-informed decision making

Adobe Analytics

Brand health tracking

Education

Bachelor's degree in marketing, communications, or business

Seven+ years of marketing experience

Advance degree in marketing, business, or related field

Healthcare or staffing experience preferred

Tools

Adobe Analytics

Job description

CHG Healthcare is seeking a Brand Manager to bring brand strategy to life across campaigns. You will manage day-to-day execution, collaborate on annual marketing plans, own brand positioning, and translate audience insights into compelling content.

The role focuses on driving awareness, engagement, and conversion while coordinating with sales and multiple marketing functions. The position is based in Midvale, Utah with flexible work options, reporting to the Sr.