Remote Brand Manager: Strategy, Campaigns & Growth

Black & Decker (U.S.) Inc.; Towson (MD); Remote; USD 62,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k)

Employee Stock Purchase Plan

Paid time off

Job summary

Stanley Black & Decker is seeking a Global Brand Manager for Product Strategy. This remote role includes 15% travel and leads development and execution of brand marketing strategies, including product launches, messaging, creative assets, and cross-functional collaboration across North America and global teams.

You'll partner with senior leadership, manage campaigns, and drive KPI improvements for share and brand perception while delivering world-class content and partnerships with agencies and

Qualifications

• 3+ years of brand marketing experience.
• Bachelor’s degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
• Strong business acumen, including financial/budget management skills.
• Communicates consistently & effectively throughout organization (up, across and down)

Responsibilities

• Understand and create a vision for the future of the brand.
• Build strategies and roadmaps to elevate brand positioning.
• Manage brand marketing campaigns, content, toolkit creation, optimizations and reporting.
• Work with cross-functional teams and vendor partners to improve end-user experience.
• Coordinate with cross-functional teams and agencies to deliver dynamic content.
• Partner with research team to gain insights for campaigns.

Skills

Brand marketing

Campaign development

Content strategy

Budget management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing or communications

Job description

Stanley Black & Decker is seeking a Global Brand Manager for Product Strategy. This remote role includes 15% travel and leads development and execution of brand marketing strategies, including product launches, messaging, creative assets, and cross-functional collaboration across North America and global teams.

You'll partner with senior leadership, manage campaigns, and drive KPI improvements for share and brand perception while delivering world-class content and partnerships with agencies and