Remote Brand Manager for Data-Driven CPG Growth

Remote; United States; Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Paid time off

Gym discounts

Job summary

Generous Brands seeks a Brand Manager to lead the Bolthouse Farms marketing strategy, collaborating with the Director of Marketing and external agencies to deliver on annual revenue targets and strengthen brand equity.

The role sits within the Bolthouse Farms Marketing Team and is remote, with occasional collaboration sessions in California and Illinois as needed. MBA and 3-5 years brand management experience in food CPG are preferred.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Minimum of 3-5 years of brand management experience in food CPG.
• Experience reading and building models from syndicated data (IRI or Nielsen).
• Strong project management and attention to detail.
• Excellent interpersonal communication and teamwork.

Responsibilities

• Develop and implement the Bolthouse Farms marketing strategy to meet revenue targets and strengthen brand equity.
• Collaborate with Director of Marketing and agencies to brief and develop bold, disruptive campaigns.
• Lead large cross-functional projects with multiple stakeholders and tight deadlines.
• Innovate with new projects from inception through production and execution.

Skills

Agile mindset

Creative problem solving

Strong communicator

Cross-functional collaboration

Self-starter

Education

Bachelor’s degree

MBA preferred

Tools

IRI

Nielsen

Job description

Generous Brands seeks a Brand Manager to lead the Bolthouse Farms marketing strategy, collaborating with the Director of Marketing and external agencies to deliver on annual revenue targets and strengthen brand equity.

The role sits within the Bolthouse Farms Marketing Team and is remote, with occasional collaboration sessions in California and Illinois as needed. MBA and 3-5 years brand management experience in food CPG are preferred.