Remote Social Media Lead — CPG & Beverages

Bolthouse-Farms-1; United States; On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Group Life and AD&D

Voluntary Life and AD&D

Group Short & Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking a Social Media Manager to join our Social team. This role will work across Health-Ade, Evolution Fresh and Bolthouse Farms, coordinating with internal teams and external agencies to build strategy and a monthly content calendar.

You will craft engaging content, grow our communities, monitor trends, and report on performance. A passion for beverages, brand storytelling, and collaborative work across multiple brands is essential; this is a remote, full-time opportunity

Qualifications

• 5+ years of experience in organic social media, including previous experience in a social media manager role, with a track record of proven social and content strategy that drives engagement and increased brand awareness.
• Experience owning content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space.
• Experience managing an external agency or content partners.

Responsibilities

• Assist in development of social strategies across multiple brands and platforms (mainly IG + TT).
• Manage monthly content calendar. Building, scheduling and posting for maximum impact!
• Manage external agency and content sources, guiding strategy from a brand and social expert perspective.
• Grow and manage our community across platforms and brands, managing inbound/outbound comms, supporting creator relationships, identifying gifting opportunities and partnership/giveaway opportunities to execute on.
• Ideate engaging content, ensuring it aligns with brand direction and helps fuel channel growth and engagement while following latest best practices and algorithms.
• Support social copy and caption building, integrating brand voice, timely references, and community relatable language.
• Own social listening efforts, collecting and reporting on consumer feedback, competitor insights, and more.
• Support social reporting efforts and summarize monthly content efforts, learnings, and opportunities.
• Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts into the marketplace.
• Work collaboratively with the social team and various cross-functional partners across marketing and external agencies as needed to develop creatives that align with brand goals and strategies.
• Other responsibilities as required.

Skills

Content strategy

Brand storytelling

Community management

Agency management

Project management

Attention to detail

Communication

Social listening

Analytics & insights

Collaboration

Tools

Dash

Sprout

Trello

Job description

Generous Brands is seeking a Social Media Manager to join our Social team. This role will work across Health-Ade, Evolution Fresh and Bolthouse Farms, coordinating with internal teams and external agencies to build strategy and a monthly content calendar.

You will craft engaging content, grow our communities, monitor trends, and report on performance. A passion for beverages, brand storytelling, and collaborative work across multiple brands is essential; this is a remote, full-time opportunity