Remote Brand Manager – Data-Driven CPG & Innovation

Bolthouse-Farms-1; United States; On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking a Brand Manager to lead the Bolthouse Farms marketing strategy. This remote role collaborates with the Director of Marketing and cross-functional teams to deliver annual revenue targets and strengthen brand equity across Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON partnerships.

The position requires 3-5 years of brand management in food CPG, strong data interpretation, and project leadership.

Qualifications

• Minimum 3–5 years of brand management experience in food CPG.
• Ability to read, interpret and build models from syndicated data (IRI or Nielsen).
• Strong project management skills and attention to detail.
• Excellent interpersonal communication and teamwork.
• Experience launching new innovation.
• Experience developing and executing social & influencer strategy.

Responsibilities

• Develop and implement the Bolthouse Farms marketing strategy to meet annual and multi-year revenue targets.
• Lead cross-functional marketing projects with urgency and clear ownership.
• Manage bold, disruptive communication plans with agencies and influencers.
• Present data-driven recommendations to senior leadership.
• Guide innovation projects from inception through production and tactical support.

Skills

Brand mgmt

Data analysis

Project management

Communication

Cross-functional collaboration

Education

MBA preferred

Job description

Generous Brands is seeking a Brand Manager to lead the Bolthouse Farms marketing strategy. This remote role collaborates with the Director of Marketing and cross-functional teams to deliver annual revenue targets and strengthen brand equity across Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON partnerships.

The position requires 3-5 years of brand management in food CPG, strong data interpretation, and project leadership.