Remote B2B Content Marketing Lead: Engagement & Pipeline

Arc XP; Texas; Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid vacation and holidays

Paid parental leave

Mental health resources

Free Post digital subscription

Job summary

Arc XP, the content platform and operating system backed by The Washington Post, seeks a Content Marketing Manager to create and activate content that showcases Arc XP’s products, expertise, and customer outcomes. Reporting to the Global VP of Marketing, this individual contributor will manage the content calendar and day-to-day program across written, social, video, webinar, and digital channels.

You’ll partner with Product Marketing, Demand Generation, Sales, Customer Success, and Creative to

Qualifications

• Bachelor’s degree or equivalent combination of education, training, and relevant experience.
• Three to five years of experience in content marketing, editorial, journalism, communications, or a related field.
• Strong writing and editing skills, demonstrated through a professional portfolio.
• Experience creating content for multiple channels and formats, including web, email, social media, and longer-form assets.
• Experience managing an editorial calendar, content workflow, or content-development process.
• Working knowledge of SEO, including keyword research, on-page optimization, and performance reporting.
• Experience using web analytics and search-performance tools, such as Google Analytics and Google Search Console.
• Ability to collaborate effectively with cross-functional partners and incorporate feedback from subject matter experts.
• Ability to organize work independently, manage deadlines, and maintain high editorial standards.
• Authorization to work in the United States and ability to work remotely from the United States.

Responsibilities

• Manage the editorial calendar and content-development workflow to deliver timely, audience-focused content aligned with marketing priorities and campaign goals.
• Write and edit short- and long-form content—including articles, web and landing-page copy, emails, customer stories, case studies, guides, and thought-leadership materials—to communicate Arc XP’s value clearly.
• Interview customers, partners, and internal subject matter experts to develop credible stories that demonstrate Arc XP’s products and customer outcomes.
• Partner with Product Marketing, Demand Generation, Sales, Customer Success, and Creative to support campaigns with relevant content that drives engagement and qualified demand.
• Coordinate freelancers, agencies, and internal contributors to maintain content quality, accuracy, consistency, and alignment with Arc XP’s brand voice.
• Conduct keyword and audience-intent research and apply on-page optimization practices to improve organic discoverability and conversion opportunities.
• Monitor emerging AI-search and answer-engine trends and recommend practical content improvements that strengthen Arc XP’s visibility with prospective buyers.
• Manage Arc XP’s B2B social-media calendar and day-to-day channel activity to extend the reach and relevance of marketing content.
• Produce or coordinate content across formats—including short-form video, webinar materials, social assets, and basic visual content—to engage audiences through appropriate channels.
• Track content performance using web analytics, search tools, marketing automation, and CRM data to identify insights and improve future content investments.
• Use AI-enabled tools for approved research, drafting, repurposing, and production activities while maintaining source validation, human review, and editorial standards.

Skills

Writing

Editing

Cross-functional collaboration

SEO awareness

Research

Education

Bachelor’s degree

Tools

Google Analytics

Google Search Console

Job description

Arc XP, the content platform and operating system backed by The Washington Post, seeks a Content Marketing Manager to create and activate content that showcases Arc XP’s products, expertise, and customer outcomes. Reporting to the Global VP of Marketing, this individual contributor will manage the content calendar and day-to-day program across written, social, video, webinar, and digital channels.

You’ll partner with Product Marketing, Demand Generation, Sales, Customer Success, and Creative to