Remote Audience Editor: Growth & Engagement

USA-Today-Co.; United States; On-site; USD 93,000 - 95,000; Full time

Job summary

USA TODAY is looking for an innovative, high-energy Audience Editor to lead audience engagement strategy for our news, economy and lifestyles coverage. You will translate data into actionable plans and partner with editors across platforms.

This remote role requires at least 5 years in newsroom, expertise with social media, newsletters, and analytics, and the ability to build relationships with readers while growing audience and revenue.

Qualifications

• Bachelor's or master’s degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.
• At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization. Journalism experience is mandatory.
• Proven passion for storytelling via social media, search and newsletters with expertise on platforms like Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more.

Responsibilities

• Develop strategies, workflows and best practices to rapidly achieve audience growth and discoverability on social, newsletters, emerging platforms and search in collaboration with the USA TODAY audience team and the News leadership team.
• Monitor analytics on platform and on social, in newsletters and alerts, translating that data into action steps for journalists on your direct team and on the broader News and Lifestyles teams.
• Lead audience planning for major events, tentpoles and breaking news, determining how journalism should be packaged, distributed and presented at each stage of the audience journey.
• Create, edit or optimize audience-focused content during major events and breaking news when needed.
• Partner crossdivisionally on new efforts to monetize our journalism and grow audience on social media and distributed platform channels.
• Manage a team of content creators charged with ensuring consistent brand strategy, voice and execution across platforms.
• Create and monitor reporting and KPI progress, including metrics for loyalty, engagement and relevance.

Skills

Social storytelling

Audience development

Data analytics

Leadership

Cross-platform

Education

Bachelor's/Master's degree in communications or related field

Tools

Google Analytics

Parse.ly

AI for data

Meta tools

TikTok Analytics

Job description

USA TODAY is looking for an innovative, high-energy Audience Editor to lead audience engagement strategy for our news, economy and lifestyles coverage. You will translate data into actionable plans and partner with editors across platforms.

This remote role requires at least 5 years in newsroom, expertise with social media, newsletters, and analytics, and the ability to build relationships with readers while growing audience and revenue.