Remote Advertising Coordinator - Media Buying & Optimization

Sachs Media Group; United States; Remote; USD 42,000 - 66,000; Full time

Benefits offered by this job

Competitive salary

Health/Dental/Vision insurance

401K match

Life insurance

Paid time off

Parental leave

Paid holidays

Personal days

Annual bonus

Certifications stipend

Work-from-home stipend

Remote work

Job summary

Sachs Media Group is seeking an Advertising Coordinator to plan, buy, and optimize ad placements across digital and traditional media. You will work with the Creative and account teams to translate strategy into effective media placements and ensure campaigns reach the right audiences at the right times.

The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast‑paced agency environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• A minimum of two years of experience in media buying, digital advertising, or paid media management.
• Experience managing advertising campaigns across multiple platforms, such as: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads (YouTube, Display, Search), Basis Ads (OTT streaming, Display, DOOH).
• Strong analytical, budgeting, and reporting skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Excellent attention to detail and organizational skills.
• Strong communication and collaboration abilities.

Responsibilities

• Develop media buying strategies aligned with campaign goals, target audiences, and budgets.
• Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks.
• Identify optimal media channels and vendors to reach target audiences efficiently.
• Negotiate rates and placements with media vendors when applicable.
• Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and Basis.
• Ensure all campaigns meet platform requirements, targeting specifications, and timelines.
• Coordinate with creative and account teams to align ad assets with campaign strategy.
• Manage campaign pacing and adjust placements as needed to meet budget and performance targets.
• Track campaign performance using platform analytics and reporting tools.
• Optimize campaigns by adjusting targeting, budgets, creative rotation, and placements.
• Analyze key performance metrics and provide actionable insights to internal teams and clients.
• Prepare performance metrics and campaign reports.
• Maintain relationships with media vendors and advertising platforms.
• Stay informed on emerging media channels, targeting capabilities, and advertising trends.
• Evaluate new tools and platforms that could enhance campaign performance.
• Manage campaign budgets and monitor spending across platforms.
• Ensure advertising spend aligns with approved media plans and client budgets.
• Assist with billing reconciliation and invoice tracking for media placements.

Skills

Analytical skills

Budgeting

Reporting

Multitasking

Attention to detail

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Basis Ads

Job description

Sachs Media Group is seeking an Advertising Coordinator to plan, buy, and optimize ad placements across digital and traditional media. You will work with the Creative and account teams to translate strategy into effective media placements and ensure campaigns reach the right audiences at the right times.

The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast‑paced agency environment.