Regional VP of Sales - DSD & Distributor Growth

Nombase Education; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) with company match

Health Savings Account

Flexible Spending Account

Short and Long Term Disability

Parental Leave Policy

Life Insurance

12 Paid Holidays

Generous Paid Time Off

Job summary

good2grow, a children's beverage company based in Atlanta, Georgia, is seeking a Senior Sales Leader to drive results through a large direct-store delivery network and national accounts.

You will lead a regional team, manage a multi-million-dollar P&L, and partner with distributors to expand market share while ensuring execution of the business plan across multiple channels.

Qualifications

• 15+ years of sales (CPG preferred) or related experience.
• Strong presentation skills to senior leadership.
• Willingness to travel ~50% of the time.

Responsibilities

• Lead a regional sales team to execute the business plan and achieve targets.
• Develop and maintain relationships with distributors and key accounts.
• Oversee regional P&L, budgeting, and market share objectives.
• Coordinate with cross-functional teams to ensure excellent customer service.
• Mentor and develop staff, conduct performance reviews, and manage expenses.

Skills

Analytical mindset

Influencing ability

Excel & PowerPoint

Time management

Attention to detail

Organization & follow-through

Education

15+ years sales/CPG experience

Tools

Direct Store Delivery systems

Job description

Under the direction of the Vice President of Sales - Distribution, the incumbent is responsible for leading a large,multi-levelteamthatdrivessalesthroughadirectstoredeliverydistributornetworkandadvancinggood2grow saleswithintheassignedgeography.Thisindividualwillusetheirexistingexperiencetoleadateamofsales peopletoensurethedesiredresultsandgrowthexpectationswithintheassignedgeographicalarea(Including localchains,independents,nontraditional,etc.).Theincumbentwillhavemanydirectreportswithintheassigned territoryandresponsibilityintheleadershipanddevelopmentoftheseindividuals.Thisindividualwillhavealargegeographicalareaofthecountryandwillberesponsibleforover$125 millioninretailsales.

Candidates must reside in TN, NC, VA, WV, PA, DC, MD, DE, NJ, CT, RI, NY, MA, NH, VT, ME, to be considered for this role

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities and Essential Functions

LeadstheexecutionoftheBusinessPlanthatallowsfortheattainmentofassignedtargetsand objectivesby leading a team within the assigned region to own and drive annual business performance objectives while driving distributor operational excellence with both existing business new business.

• Responsibleforleading ateamthat penetrates all levels of theDSD network to includebrandmanagers,salesleadersanddistributorownership.
• Developsandmaintainssolidbusinessrelationshipswiththegood2growaccountteamsandthe Vice President of National Accounts in both the immediate consumption and large formatchannels.
• Responsiblefor the development, implementation& maintenance of the Annual Distributor BusinessPlanning&FiscalBudgetingandmemorializingbothwithassigneddistributors(GreenLetter).
• ManagesaregionlevelP&L,SG&Abudgeting,anddeliversagreeduponvolumeandmarketshareobjectives for good2grow.
• Leadsthe regional sales team in conducting monthly and quarterly joint business alignment meetings and reviews the progress of mutually agreed upon objectives, KPIs, and scorecards with distributors.
• Owns theprocess of accurateand timelysales forecasting process forassigned regionandcustomers.
• Leads the implementation with his orher team of distributor training, sales meeting presentations, distributorwork with and participates in seniorlevel top to top meetings.Leads theaccount management/customerfocus process withintheteamtoproactivelyidentify opportunitiestoimproveservicetothecustomer,quicklyandeffectivelyrespondstocustomers problems, and partners with other functions/departments to meet customer needs.
• MaintainsRelationshipsatthemostseniorlevelsofkeydistributorsandcustomerswithintheassigned region.
• Leads thepenetration of new accounts/void accounts in themarketplacebydriving results through theutilization of good2grow data and analytics reporting as well as distributorresources.
• Leads theoverall processof increasinggood2growstorepresencethrough kids’eyelevel shelving and multiple points of interruption throughout the marketplace.
• Leads theexecution ofgrowing thenumberof good2grow SKUs availableinthemarket through closing voidson authorized SKUs orpresentations to in-storemanagement on new items.
• Leadstheforecastingprocessforassignregion.
• Develops and fosters selling skills within theteamforchain groups,as well as a few largeraccounts,whilealsomanaging3rdpartybrokerresourceswithothers.
• Drives the regional team’s usage of VIP Karma and Microsoft Viva Engage apps to track, audit, followup, and execute store visits.
• Ownsrelationshipsatthemostseniorlevelofassigneddistributororganizationstohelpdrive and helps communicate to key influencers within the distributor organization on majoropportunitiesattheretailleveltoincludebutnotlimitedto:Promotionalexecution,distribution opportunities,Attackand Defendreporting,andthe overall execution of good2grow gold standard store level objectives.
• Maintains strong collaboration with theNational Accounts Teamto ensure alignmentandexecution of key region initiatives.
• ParticipatesincrossfunctionalalignmentmeetingsbetweenRegionalVicePresidents,NationalAccountteamsandtheBusinessInsightsandAnalyticsdepartment.

Directsandmanagesemployeeactivity,promotinganenvironmentinwhichemployeescanthrive.

• Coaches, mentors anddevelops staff,including monitoring individual employeeperformance through useand completion of performance reviews and individual development plans.
• Fosters a spirit of teamwork and unityamong department members that allows for the appreciationofdiversity,aswellascohesivenessandsupportivenessthroughuseofregularlyscheduleddepartmentalmeetingsandleadershipbyexample.
• Drives timelycommunication recaps, follows ups with distributors, andthesending of weeklycommunication within the regional team.
• Managechargebacks, deductions, unsalable, and logistics to Companystandardswithin theregional team.
• Managestheoverallprocessofsubmittingexpensesandcompletingotherbasicadministrative functionsrelatedtotheposition,suchasDistributorPOSinventory/needs,makingupdatestoscorecardinitiatives,weeklyplannerupdates,etc.
• Providesleadershipandfostersenhancecommunicationandrelationshipbetweencross-functional teams within good2grow to include national accounts, BIA, Finance, Customer Serviceand Trade Accounting to ensure alignment and ability to deliver results.
• Willberesourcedorassignedtoleadingaprojectteamasnewinitiatives,processes,andspecialprojects arise.
• Will also beasked to lead certain special projectsorkeyinitiatives that relateto sales jobfunctions.

Anyand all otherduties asassignedbythemanager.

Education/Experience

Required:

• 15+ years of sales (Consumer packaged goods industry preferred), merchandising, direct store delivery, or supplier sales experience
• High level of organization and enthusiasm, required
• Skilled at presenting in front of groups and senior leadership
• Abilityto travel 50%of the time

Preferred:

• ExperiencewithDirectStoreDeliverySystems
• National Key Accountexperience
• Direct Management responsibility for the leading and developing of Team

Work Environment:Retail establishments and customer sites

Travel:50%

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About us

good2grow is a children's beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!

Tap into a pool of talent with food & beverage experience. Reach our audience of 190,000 readers/month.

Don’t miss out on your next opportunity. Receive email alerts when a new job matching your criteria is added.