Regional Visual Merchandising Lead

Cotton On Group; Franklin (TN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Team discount

Competitive pay

Wellness support

Incentives programme

Family medical coverage

401(k) matching

Development opportunities

Awards & recognition

Job summary

Cotton On Group is seeking an Area Visual Manager to lead and support Field Visual Merchandisers and store teams, bringing our brand vision to life across the region. You will drive visual execution that engages customers and delivers commercial results while upholding Brand DNA.

In this role you’ll mentor teams, coordinate with district and state VM leads, and ensure consistency in storytelling, hero product placement, and shopper pathways.

Qualifications

• Minimum 2-3 years' experience in visual merchandising, preferably within the retail industry.
• Proven ability to create, communicate, and implement visual concepts across multiple store locations.
• Strong commercial acumen and ability to translate visual merchandising into business results.
• Exceptional and clear communication skills.
• Positive 'above the line' attitude with the ability to motivate and inspire others.
• Flexible and thrives on challenge and change.
• Embodies the company values with high trust, integrity, and honesty.
• Excellent time management and organizational skills.
• Strategic thinker with strong problem-solving abilities.
• Ability to lead a team to deliver visual excellence across all store locations.
• Knowledge of our brand DNA and the ability to execute a cohesive customer experience.
• Proficient in Microsoft PowerPoint, Excel, and Word

Responsibilities

• Lead the execution of brand VM direction across the area, ensuring alignment with national directives and showcasing newness in every shop.
• Oversee and support Store Teams in executing visual standards that amplify the big idea and key outfits, enhancing brand identity and commercial performance.
• Drive consistency in visual merchandising across all shops, ensuring clear sight-lines to hero products and key outfit storytelling.
• Influence and support store teams to create impactful shopping experiences that drive traffic and convert customers in-store.
• Partner with District & State Field Visual Merchandising Manager to deliver visual merchandising plans that maximise customer engagement and commercial impact.
• Set priorities for the team based on operating rhythm expectations and business needs, ensuring a structured and effective approach to visual execution.
• Champion and protect brand DNA and identity, ensuring consistent visual execution across all stores.
• Amplify in-store experiences by ensuring the big idea is clearly presented and storytelling is engaging and impactful.
• Ensure creative elements, POS, and fixture flow contribute to a seamless and engaging customer journey.
• Drive visual merchandising initiatives that enhance customer engagement, increase ATV, and boost conversion rates.
• Ensure shops connect through cohesive storytelling, clear sight-lines, and impactful visual touchpoints.
• Maintain safety standards by ensuring all visual displays are secure and customer pathways are clear.
• Utilise data and insights to make informed visual merchandising decisions that build the customer basket and drive ATV and multi through effective brand VM principles.
• Analyse area sales performance and adjust visual actions to optimise product placement, fixture flow, and category performance.
• Ensure VM initiatives effectively support trade actions, including seasonal launches, markdowns, and promotional events, while maintaining brand vm guidelines.
• Maintain competitive awareness to showcase news, keep key looks fresh, and set us apart from others.
• Collaborate with the District Visual Manager and State Field VM Manager to adapt and localise visual actions based on region-specific needs and sales performance.
• Lead, coach, and develop Store Teams, ensuring they confidently implement the big idea and amplify key outfits in every shop.
• Provide regular coaching, training, and feedback to store teams to build visual merchandising capability and maintain high brand standards.
• Drive ownership and pride in visual presentation by encouraging initiative within the framework.
• Drive team engagement by recognizing high performance and providing continuous learning opportunities.

Skills

Visual merchandising

Brand visuals

Commercial acumen

Communication skills

Positive attitude

Flexibility

Integrity

Time management

Strategic thinking

Team leadership

Brand knowledge

PowerPoint

Excel

Word

Tools

PowerPoint

Excel

Word

Job description

Cotton On Group is seeking an Area Visual Manager to lead and support Field Visual Merchandisers and store teams, bringing our brand vision to life across the region. You will drive visual execution that engages customers and delivers commercial results while upholding Brand DNA.

In this role you’ll mentor teams, coordinate with district and state VM leads, and ensure consistency in storytelling, hero product placement, and shopper pathways.