Area Visual Merchandiser

Cotton On Group; Lenox (MA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

50% team member discount across brands

Competitive pay

24/7 wellness support

Performance & Peak incentives

Medical, Dental, Vision & more

401(k) matching + financial wellness

Development opportunities

Quarterly awards & recognition

Job summary

Cotton On Group is seeking an Area Visual Manager to lead VM across stores within the region, driving brand storytelling and commercial success. You will coach store teams to deliver visual excellence and cohesive customer experiences.

Key responsibilities include managing visual standards, collaborating with district leadership, and translating data into effective visual actions. Strong leadership and communication are essential.

Qualifications

• Minimum 2-3 years' experience in visual merchandising, preferably in retail.
• Proven ability to create, communicate, and implement visual concepts across multiple store locations.
• Strong commercial acumen translating visual merchandising into business results.
• Exceptional and clear communication skills.
• Positive 'above the line' attitude with the ability to motivate others.
• Flexible and thrives on challenge and change.
• Embodies the brand values with integrity and honesty.
• Excellent time management and organizational skills.
• Strategic thinker with strong problem-solving abilities.
• Ability to lead a team to deliver visual excellence across all stores.
• Knowledge of the brand DNA and cohesive customer experience.
• Proficient in MS PowerPoint, Excel, and Word.

Responsibilities

• Lead the execution of brand VM direction across the area, ensuring alignment with national directives and showcasing newness in every shop.
• Oversee and support Store Teams in executing visual standards that amplify the big idea and key outfits, enhancing brand identity and commercial performance.
• Drive consistency in visual merchandising across all shops, ensuring clear sight-lines to hero products and key outfit storytelling.
• Influence and support store teams to create impactful shopping experiences that drive traffic and convert customers in-store.
• Partner with District & State Field Visual Merchandising Manager to deliver visual merchandising plans that maximise customer engagement and commercial impact.
• Set priorities for the team based on operating rhythm expectations and business needs, ensuring a structured and effective approach to visual execution.
• Champion and protect brand DNA, ensuring consistent visual execution across all stores.
• Amplify in-store experiences by ensuring the big idea is clearly presented and storytelling is engaging and impactful.
• Ensure creative elements, POS, and fixture flow contribute to a seamless customer journey.
• Drive VM initiatives that enhance customer engagement, increase ATV, and boost conversion rates.
• Maintain safety standards with secure displays and clear customer pathways.
• Utilise data to make visual merchandising decisions that grow basket size and ATV.
• Analyse area sales performance to optimise product placement and fixture flow.
• Support seasonal launches and promotions while maintaining brand guidelines.

Skills

Visual merchandising

Store leadership

Commercial acumen

Communication skills

Motivate others

Adaptability

Brand values

Time management

Strategic thinking

Team leadership

Brand DNA knowledge

MS Office proficiency

Tools

PowerPoint

Excel

Word

Job description

Do you speak fashion? We're hiring! Let’s chat!

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious, always optimistic, and driven to do good things together. Join our world and help shape the future of our brand.

Benefits You’ll Love

• 50% team member discount across all brands
• Competitive pay
• 24/7 wellness support
• Performance & Peak incentives
• Medical, Dental, Vision & more for you and your family
• 401(k) matching + financial wellness support
• Development opportunities with room to grow
• Quarterly COG Awards & real-time recognition

About the Role

As the Area Visual Manager is responsible for leading and supporting Field Visual Merchandisers and store teams to bring our brand vision to life within their region. You will lead the execution of visual merchandising initiatives that engage and inspire our edit customer, ensuring consistent and impactful shopping experiences that drive commercial success. By maintaining Brand DNA and amplifying visual storytelling, you will create a cohesive in-store environment for our customers. Through leadership, coaching, and collaboration, you will empower store teams to confidently deliver visual excellence, building a culture of creativity, commercial agility, and ownership in visual presentation.

Must‑Have Skills & Experience

• Minimum 2-3 years' experience in visual merchandising, preferably within the retail industry
• Proven ability to create, communicate, and implement visual concepts across multiple store locations
• Strong commercial acumen and ability to translate visual merchandising into business results
• Exceptional and clear communication skills
• Positive "above the line" attitude with the ability to motivate and inspire others
• Flexible and thrives on challenge and change
• Embodies the company values with high trust, integrity, and honesty
• Excellent time management and organizational skills
• Strategic thinker with strong problem-solving abilities
• Ability to lead a team to deliver visual excellence across all store locations
• Knowledge of our brand DNA and the ability to execute a cohesive customer experience
• Proficient in Microsoft PowerPoint, Excel, and Word

My performance is measured on:

• Achievement of region sales budget
• Achievement of region NPS target
• Achievement of engagement target
• Alignment to Brand VM guidelines
• Execution of VM standards and Brand guidelines
• Alignment to Our Way

Key responsibilities:

• Lead the execution of brand VM direction across the area, ensuring alignment with national directives and showcasing newness in every shop.
• Oversee and support Store Teams in executing visual standards that amplify the big idea and key outfits, enhancing brand identity and commercial performance.
• Drive consistency in visual merchandising across all shops, ensuring clear sight-lines to hero products and key outfit storytelling.
• Influence and support store teams to create impactful shopping experiences that drive traffic and convert customers in-store.
• Partner with District & State Field Visual Merchandising Manager to deliver visual merchandising plans that maximise customer engagement and commercial impact.
• Set priorities for the team based on operating rhythm expectations and business needs, ensuring a structured and effective approach to visual execution.

Brand & Customer Experience

• Champion and protect brand DNA and identity, ensuring consistent visual execution across all stores.
• Amplify in-store experiences by ensuring the big idea is clearly presented and storytelling is engaging and impactful.
• Ensure creative elements, POS, and fixture flow contribute to a seamless and engaging customer journey.
• Drive visual merchandising initiatives that enhance customer engagement, increase ATV, and boost conversion rates.
• Ensure shops connect through cohesive storytelling, clear sight-lines, and impactful visual touchpoints.
• Maintain safety standards by ensuring all visual displays are secure and customer pathways are clear.

Commercial & Operational Excellence

• Utilise data and insights to make informed visual merchandising decisions that build the customer basket and drive ATV and multi through effective brand VM principles.
• Analyse area sales performance and adjust visual actions to optimise product placement, fixture flow, and category performance.
• Ensure VM initiatives effectively support trade actions, including seasonal launches, markdowns, and promotional events, while maintaining brand vm guidelines.
• Maintain competitive awareness to showcase news, keep key looks fresh, and set us apart from others.
• Collaborate with the District Visual Manager and State Field VM Manager to adapt and localise visual actions based on region-specific needs and sales performance.

Coaching & Team Development

• Lead, coach, and develop Store Teams, ensuring they confidently implement the big idea and amplify key outfits in every shop.
• Provide regular coaching, training, and feedback to store teams to build visual merchandising capability and maintain high brand standards.
• Drive ownership and pride in visual presentation by encouraging initiative within the framework.
• Drive team engagement by recognizing high performance and providing continuous learning opportunities.

PHYSICAL REQUIREMENTS

• Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
• Ability to travel as needed (up to 20%)
• Comfortable moving equipment, product, or props as needed for shoots.

Who are we?

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [e-mail] so we may support you in completing the job application process.