Regional Visual Merchandiser: Elevate In-Store Experiences

Cotton On Group; Lenox (MA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

50% team member discount across brands

Competitive pay

24/7 wellness support

Performance & Peak incentives

Medical, Dental, Vision & more

401(k) matching + financial wellness

Development opportunities

Quarterly awards & recognition

Job summary

Cotton On Group is seeking an Area Visual Manager to lead VM across stores within the region, driving brand storytelling and commercial success. You will coach store teams to deliver visual excellence and cohesive customer experiences.

Key responsibilities include managing visual standards, collaborating with district leadership, and translating data into effective visual actions. Strong leadership and communication are essential.

Qualifications

• Minimum 2-3 years' experience in visual merchandising, preferably in retail.
• Proven ability to create, communicate, and implement visual concepts across multiple store locations.
• Strong commercial acumen translating visual merchandising into business results.
• Exceptional and clear communication skills.
• Positive 'above the line' attitude with the ability to motivate others.
• Flexible and thrives on challenge and change.
• Embodies the brand values with integrity and honesty.
• Excellent time management and organizational skills.
• Strategic thinker with strong problem-solving abilities.
• Ability to lead a team to deliver visual excellence across all stores.
• Knowledge of the brand DNA and cohesive customer experience.
• Proficient in MS PowerPoint, Excel, and Word.

Responsibilities

• Lead the execution of brand VM direction across the area, ensuring alignment with national directives and showcasing newness in every shop.
• Oversee and support Store Teams in executing visual standards that amplify the big idea and key outfits, enhancing brand identity and commercial performance.
• Drive consistency in visual merchandising across all shops, ensuring clear sight-lines to hero products and key outfit storytelling.
• Influence and support store teams to create impactful shopping experiences that drive traffic and convert customers in-store.
• Partner with District & State Field Visual Merchandising Manager to deliver visual merchandising plans that maximise customer engagement and commercial impact.
• Set priorities for the team based on operating rhythm expectations and business needs, ensuring a structured and effective approach to visual execution.
• Champion and protect brand DNA, ensuring consistent visual execution across all stores.
• Amplify in-store experiences by ensuring the big idea is clearly presented and storytelling is engaging and impactful.
• Ensure creative elements, POS, and fixture flow contribute to a seamless customer journey.
• Drive VM initiatives that enhance customer engagement, increase ATV, and boost conversion rates.
• Maintain safety standards with secure displays and clear customer pathways.
• Utilise data to make visual merchandising decisions that grow basket size and ATV.
• Analyse area sales performance to optimise product placement and fixture flow.
• Support seasonal launches and promotions while maintaining brand guidelines.

Skills

Visual merchandising

Store leadership

Commercial acumen

Communication skills

Motivate others

Adaptability

Brand values

Time management

Strategic thinking

Team leadership

Brand DNA knowledge

MS Office proficiency

Tools

PowerPoint

Excel

Word

Job description

Cotton On Group is seeking an Area Visual Manager to lead VM across stores within the region, driving brand storytelling and commercial success. You will coach store teams to deliver visual excellence and cohesive customer experiences.

Key responsibilities include managing visual standards, collaborating with district leadership, and translating data into effective visual actions. Strong leadership and communication are essential.