Regional Truck Sales Leader — Growth & Strategy

Tri-State International Trucks; Lancaster (Lancaster County); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Vehicle allowance or company vehicle

Medical, dental, and vision benefits

401(k) with company match

Paid time off and holidays

Professional development opportunities

Job summary

Tri-State International Trucks is seeking a Regional Director of Truck Sales for Region 1 East. You will lead the sales strategy for new and used trucks, drive revenue growth, and oversee regional sales managers and field teams to deliver exceptional customer outcomes.

The role emphasizes strategic planning, leadership, and collaboration with OEMs, finance partners and internal stakeholders to expand market share, improve profitability, and sustain a high-performance sales culture across the

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales Management, or related field.
• 5+ years of progressive commercial truck sales or regional leadership experience.
• Strong knowledge of trucking markets, financing, fleet operations.
• Proven leadership in multi-location sales teams.

Responsibilities

• Develop and execute regional sales strategies to meet revenue and market share targets.
• Lead, coach, and motivate Truck Sales Managers and Representatives.
• Monitor performance metrics, budgets, gross margin, and inventory turns.
• Foster OEM partnerships and collaborate with cross-functional teams.
• Oversee fleet, governmental, and owner-operator business development.
• Ensure adherence to ethical standards and sales processes.
• Travel extensively within the region as required.

Skills

Strategic planning

Leadership

Sales management

CRM and analytics

Negotiation

Relationship-building

Communication

Education

Bachelor's degree in Business Administration, Marketing, Sales Management

Equivalent industry experience

Tools

CRM systems

Microsoft Office

Excel

Job description

Tri-State International Trucks is seeking a Regional Director of Truck Sales for Region 1 East. You will lead the sales strategy for new and used trucks, drive revenue growth, and oversee regional sales managers and field teams to deliver exceptional customer outcomes.

The role emphasizes strategic planning, leadership, and collaboration with OEMs, finance partners and internal stakeholders to expand market share, improve profitability, and sustain a high-performance sales culture across the