Regional Sales Representative - Wetwall

Wilsonart International; Jacksonville (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

FSAs

Vision benefits

Gym discounts

Tuition reimbursement

Job summary

Wilsonart International seeks a Wetwall Sales Leader to drive revenue growth across assigned regions in North America. You will lead a team of territory and specification reps, coordinate with national accounts, and partner with distributors, architects and designers to position Wetwall as a premier panel system for wet areas.

You’ll work cross-functionally with marketing and product management, travel as needed, and manage campaigns from launch to installation while delivering exceptional

Qualifications

• Bachelor’s degree required.
• 5+ years of sales or product experience in building materials or related fields.
• 3+ years in sales leadership or team management.
• Strong understanding of distributor and contractor channels.
• Experience with field selling and specification is a plus.

Responsibilities

• Drive Revenue Growth: Own and deliver regional sales targets for Wetwall.
• Lead & Develop a High-Performing Territory: Coach, mentor, and lead territory reps and specification reps.
• Expand Market Presence: Grow relationships with builders, remodelers, contractors, and distributors; drive specification with architects and designers.
• Strengthen Channel Partnerships: Partner with distributors on inventory and sell-through; support key projects.
• Collaborate Cross-Functionally: Align with marketing on campaigns and product launches; provide market feedback to product management.

Skills

Sales leadership

Strategic selling

Communication

Travel flexibility

Education

Bachelor’s Degree

Tools

Salesforce

PowerPoint

Excel

Job description

Win at Wilsonart

At Wilsonart, we don’t just make surfaces—we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life.

Here, you’ll win with:

Support that keeps you well

• Medical, dental, and life insurance

• Company-paid short- and long-term disability

• FSAs and dependent care options

• Vision and legal benefits

• Gym discounts and wellness clinics

• Tuition reimbursement—for you and your dependents

Opportunities to grow

• Clear paths to promotion and internal mobility

• Training, coaching, and mentorship

• Development programs to support your goals

Time for what matters

• Paid vacation and holidays in your first year

• A culture that respects work-life balance

Job Description:

JOB SUMMARY

Drive Wetwall waterproof wall panel systems sales and revenue growth across assigned regions. Lead strategic engagement with both independent distribution and company owned management, sales and specification teams work closely with our national account teams, full line Wilsonart reps, builders, dealers, distributors, and the architecture & design (A&D) community to position Wetwall as a preferred alternative to tile and other panel systems for wet areas. Work with your peers to ensure seamless availability of Wilsonart Wetwall across North America.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Drive Revenue Growth

• Own and deliver regional sales targets for Wetwall
• Develop and execute strategic territory and account plans
• Identify new market opportunities and accelerate category adoption

Lead & Develop a High-Performing Territory

• Coach, mentor, and lead territory sales reps and specification reps
• Set clear goals, monitor performance, and drive accountability

Expand Market Presence

• Grow relationships with:
• Builders & remodelers
• Contractors/installers
• Distribution partners
• Drive specification with architects and designers
• Increase share of wallet within existing accounts

Strengthen Channel Partnerships

• Partner with distributors on inventory, merchandising, and sell-through
• Support key projects from specification to installation
• Ensure best-in-class customer experience

Collaborate Cross-Functionally

• Align with marketing on campaigns and product launches
• Provide market feedback to product management
• Work with operations to ensure supply reliability

KNOWLEDGE, SKILLS, and ABILITIES

Product Expertise

Knowledge of Wilsonart’s full product line and understanding of its marketing performance.

Sales Capability

Strong ability to sell products and concepts, influencing decision-makers and driving adoption.

Communication Skills

Ability to communicate effectively in both oral and written formats with all levels of the organization and external customers.

Technical Proficiency

Skilled in Salesforce, Microsoft PowerPoint and Excel for presentations, reporting, and data analysis.

Organizational Skills

Ability to manage multiple priorities and projects simultaneously in a demanding environment.

Travel Flexibility

Willingness and ability to travel as required to meet business objectives. Field-based role with travel; standard business and customer environments.

Presentation Skills

Ability to deliver professional public presentations and hands-on installation demonstrations to diverse audiences, including executives and industry professionals.

MINIMUM REQUIREMENTS

EDUCATION

Bachelor’s Degree Required - One additional year of experience may substitute for one year of required education with a maximum substitution of four years.

EXPERIENCE

5+ years Sales or product experience with building materials, wall panels, surfacing, bath systems is preferred but not required. 3+ years in sales leadership or team management. Proven success, growing revenue and managing key account relationships. Strong understanding of distributor and contractor channels administration or a closely related field, plus five years of field selling/specification experience.

WORKING CONDITIONS

PHYSICAL REQUIREMENTS

Continuously stand/walk or lift/handle/carry material or equipment of moderate weight (20-50lbs)

ENVIRONMENT

Located in a comfortable indoor area. Examples: executive, management and support positions

We’re looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

Wilsonart is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, military status, order of protection status, or any other legally recognized protected basis under federal, state, or local law.