Regional Sales Representative, Western Territory

Piab Group; Washington; On-site; USD 90,000 - 130,000; Full time

Job summary

Piab Group is seeking a Regional Sales Representative for the Western Territory. This field-based role focuses on generating new opportunities and growing market share for TAWI-branded products within Piab Group’s Lifting Automation Division.

The assigned territory includes AZ, UT, NV, CA, OR, WA, ID, MT, and WY. Strong prospecting, technical sales ability, and CRM discipline are essential for success.

Qualifications

• 2+ years of sales or business development experience in industrial or technical sales.
• Experience with lifting automation, material handling, packaging, warehousing or ergonomic equipment preferred.
• Experience working with distributors, integrators, dealers, or channel partners preferred.

Responsibilities

• Prospect consistently within the assigned Western territory through outbound outreach and customer visits.
• Develop and maintain relationships with direct customers, distributors, integrators, and channel partners to identify opportunities.
• Qualify customer applications, identify decision-makers, and advance opportunities through the sales process.
• Travel extensively within the territory and manage costs efficiently.
• Collaborate with internal teams to support quotations, technical responses, and project follow-up.
• Maintain accurate CRM data and represent Piab Group professionally at events.

Skills

Hunter mentality

Territory management

Travel planning

Communication

CRM systems

Tools

CRM software

Job description

At Piab Group, we improve our customers' productivity, sustainability, and safety through evolving industrial automation and have done so since 1951. We believe in an automated world where no resources are wasted, and no humans are injured. With annual sales of ~3 billion SEK and more than 1400 employees, Piab is a global organization, serving customers in more than 100 countries from a vast network of subsidiaries and channel partners. Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB.

The Lifting Automation Division specializes in smart lifting solutions using vacuum technology, which can be implemented in industries such as logistics, food & beverage, pharma, automotive, woodworking, and aviation. We are global leaders in ergonomic handling with the most advanced products in the market.

You can expect the following with us:

• Innovative Culture: Be part of a team that thrives on creativity and innovation.
• Global Impact: Work with a company that is a world leader in vacuum transport solutions.
• Global Presence: Piab has 25+ sales offices and over 900 partners worldwide, ensuring a vast network and global reach.
• Sustainable Vision: Contribute to an automated world, promoting safety and efficiency.
• Professional Growth: Access opportunities for continuous learning and career advancement.
• Diverse and Inclusive: Join a workplace that values diversity and fosters an inclusive environment.
• Stable Employer: As part of Patricia Industries and connected to the Wallenberg family, Piab benefits from strong support and a commitment to long-term growth and sustainability.

Job mission

The Regional Sales Representative, Western Territory is an individual-contributor, field-based sales role responsible for generating and advancing new business opportunities across the assigned Western territory. This role supports sales and market share growth for TAWI-branded products within Piab Group’s Lifting Automation Division by developing direct customer opportunities and strengthening relationships with channel partners, distributors, integrators, and other market influencers.

The assigned territory includes Arizona, Utah, Nevada, California, Oregon, Washington, Idaho, Montana, and Wyoming.

Success in this role requires strong prospecting discipline, technical sales capability, effective travel planning, application qualification, product demonstration support, and consistent CRM follow-up. The Regional Sales Representative executes territory sales plans established by sales leadership and develops opportunities within the assigned territory.

while escalating major account strategy, contract negotiation, pricing exceptions, customer complaints, and complex commercial issues to the Senior Regional Sales Manager or appropriate leadership. This role is focused on prospecting, opportunity development, distributor support, and sales execution within an assigned territory. The position is an individual contributor role responsible for executing sales activities and growing business within assigned accounts and territories.

Key responsibilities

• Prospect consistently within the assigned territory through outbound outreach, customer visits, distributor collaboration, trade shows, referrals, and follow-up on marketing or sales leads.
• Develop and maintain working relationships with direct customers, distributors, integrators, and channel partners to identify opportunities, support active sales pursuits, and expand territory coverage.
• Qualify customer applications, identify decision-makers, document opportunity potential, and advance opportunities through the sales process in coordination with internal resources.
• Travel extensively throughout the territory, using disciplined travel planning to maximize customer-facing time while managing costs efficiently.
• Use both Microsoft Teams calls and in-person visits as appropriate to advance opportunities, support customers, and maintain efficient communication.
• Apply technical knowledge to understand customer applications, evaluate requirements, and support projects involving tight tolerances or detailed specifications.
• Coordinate with internal sales, technical, engineering, customer service, operations, service, and project management teams to support quotations, technical responses, project follow-up, and issue resolution.
• Escalate major account strategy, pricing exceptions, contract negotiation, customer complaints, and complex commercial issues to the Senior Regional Sales Manager or appropriate leadership.
• Maintain accurate sales activity, opportunity, customer, and follow-up information in the company’s CRM or reporting systems.
• Represent Piab Group professionally during customer meetings, product demonstrations, trade shows, distributor events, and other industry activities.

Key interfaces

You will report directly to the Senior Regional Sales Manager, Western and collaborate closely with internal sales, technical support, engineering, operations, customer service, service, and project management teams. In this role, you are required to act accordingly to the Piab Code of Conduct and know and follow the Piab values, mission, and routines.

Skills and abilities

• Strong hunter mentality with the motivation and discipline to find, develop, and close new business.
• Ability to manage direct customer relationships and channel partner relationships effectively.
• Technical aptitude to understand industrial applications, communicate solution value, and support projects with tight tolerances.
• Strong territory management and travel planning skills, including efficient and cost-effective use of time and resources.
• Excellent communication, presentation, listening, and follow-up skills, with a strong emphasis on prioritizing onsite customer meetings whenever possible while maintaining effectiveness in Teams-based interactions.
• Self-motivated, organized, and able to manage multiple prospects, customers, projects, and priorities independently.
• Strong business acumen with the ability to prioritize opportunities based on value, urgency, and likelihood of success.
• Comfortable with frequent overnight travel, extended time in the field, and occasional weekend work as business needs require.

Experience and educational background

• 2+ years of sales, business development, customer-facing industrial, manufacturing, or technical sales experience.
• Experience with lifting automation, material handling, manufacturing, packaging, warehousing, or ergonomic equipment is preferred.
• Experience working with distributors, integrators, dealers, or channel partners is preferred.

Work Environment and Physical Demands

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
• Physical Demands: Employee is occasionally required to lift 50 lbs

Travel

• 50% or more, with frequent overnight travel required based on customer, channel partner, and territory needs.

This is what our employees say about us:

"At Piab, I have the chance to leave my own footprint. The low hierarchy means my ideas are heard and valued. #LoveWhereIWork"

Disclaimer:

Piab provides equal employment opportunities to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, colour, sex, age, national origin, disability, citizenship status, marital status, veteran status, or any other reason prohibited by law.