Regional Sales Manager-WESTERN US

Primal Pet Foods; Abilene (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with company match up to 4%

Paid vacation & sick time

8 paid holidays per year

Low-cost medical insurance

Dental, vision & supplemental coverage

Discounted pet insurance

Career growth & ongoing training

Supportive team environment

Job summary

PureBites and Primal Pet Foods seek a Regional Sales Manager for the Western US to lead a four-person Territory team and drive growth across key accounts and independent pet channels. You will develop regional plans, coach reps, and deliver product education to retailers in-person and virtually.

Ideal candidates have 5–7 years in outside sales within natural foods or pet industries, with leadership experience, a track record of expanding territories, and strong Excel/PowerPoint skills.

Qualifications

• 5-7 years of outside sales experience in natural foods or pet industries.
• Demonstrated success growing territories and building customer relationships.
• 2+ years of leadership or management experience.
• Strong communication, presentation, and negotiation skills.
• Analytical and problem-solving abilities.
• Ability to coach team members and build relationships.
• Proficiency with Microsoft Office (Excel/Word/Outlook/Teams/PowerPoint).
• Previous regional management experience.
• Experience with distributors and key accounts.
• Knowledge of pet food industry, retail landscape and competition.
• Willingness to travel up to 50%.
• Weekend and nontraditional hours flexibility.

Responsibilities

• Lead, coach, and develop 4 Territory Representatives to achieve regional sales goals.
• Develop regional/territory business plans aligned with company goals.
• Conduct regular coaching, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure policy compliance, reporting, and budgeting.
• Manage budgets, resources, and incentive programs.
• Drive revenue growth and brand awareness through sales plans.
• Expand distribution in independent pet channels and onboard new partners.
• Build relationships with retailers and key decision-makers.
• Provide product merchandising and training to retailers (in-person/virtual).
• Support retailer education and training initiatives.
• Resolve customer concerns and strengthen partnerships.

Skills

Outside sales

Territory management

Leadership

Communication

Negotiation

Analytical skills

Coaching

MS Office

Regional management

Pet food knowledge

Distributors & key accounts

Travel willingness

Weekend flexibility

Tools

Pet industry experience

Job description

We’re seeking an energetic, results-driven Regional Sales Manager - Western US to join the PureBites® and Primal Pet Foods Team.

Please note that we are currently considering candidates that reside in these following states: AZ, Minnesota, Oregon, California and other locations within current West Region footprint.

Company Overview

PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze dried dog and cat food, treat and toppers since 2001. PureBites is a category leader in single-ingredient, freeze-dried dog and cat treats and toppers, known for its simplicity and transparency (www.purebites.com). Primal Pet Food is a pioneer in raw frozen and freeze dried nutrition, delivering innovative, responsibly sourced and minimally processed pet food that support premium feeding (www.primalpetfoods.com). Together, our brands provide a complete premium leading portfolio of pet food, treats and toppers to millions of pet parents every year.

Key Responsibilities

Regional Sales Leadership & Team Development

• Lead, coach, and develop 4 Territory Representatives to achieve regional sales and growth objectives.
• Develop and execute regional and territory business plans aligned with company goals.
• Conduct regular coaching sessions, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure compliance with company policies, procedures, and reporting requirements.
• Manage budgets, team resources, promotional spending, and incentive programs.

Territory Growth & Customer Development

• Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
• Expand distribution and market penetration within the independent pet specialty channel.
• Identify, develop, and onboard new retail partners.
• Build and maintain strong relationships with retailers and key decision-makers.
• Ensure effective product merchandising, promotional execution, and brand visibility.
• Deliver product, nutrition, and sales training through in-person and virtual engagements.
• Support retailer recommendations through product education and training.
• Resolve customer concerns and strengthen long-term business partnerships.

Key Accounts, Distributor Partnerships & Market Insights

• Manage or support regional key account relationships and identify growth opportunities.
• Participate in account planning, presentations, and business reviews.
• Partner with distributor leadership to align strategies, training, and retailer support initiatives.
• Monitor market trends, competitive activity, and emerging opportunities.
• Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.

• Support industry trade shows, National Sales Meetings, and company initiatives.
• Perform other duties as assigned.

Desired Qualifications, Competencies, Skills & Other Considerations

• 5-7 years of outside sales experience, preferably within the natural foods, pet food, or pet specialty industries.
• Demonstrated success growing territories, opening new accounts, and building customer relationships.
• 2+ years of leadership or management experience preferred.
• Strong communication, presentation, negotiation, and organizational skills.
• Strong analytical and problem-solving abilities.
• Ability to build relationships and coach team members.
• Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.

• Previous regional management experience.
• Previous Territory Sales management experience
• Previous experience in pet food and treats
• Knowledge of the pet food industry, retail landscape, and competitive environment.
• Experience working with distributors and key accounts.

• Must reside in the Western United States.
• Ability to travel up to 50%, including overnight and air travel.
• Ability to work some weekends and nontraditional business hours.

Why Join the Pure Treats Primal Pet Foods Team?

We take care of our employees with competitive benefits and rewarding perks, including:

• 401(k) with Company Match — up to 4%
• Paid Vacation & Sick Time
• 8 Paid Company Holidays Per Year
• Low-Cost Medical Insurance
• Competitive Dental, Vision & Supplemental Coverage
• Discounted Pet Insurance — because pets are family too!
• Career Growth Opportunities & Ongoing Training
• Supportive Team Environment & Much More!

Join a company that values hard work, quality, and the people behind every product we make.