Regional Sales Manager

Arel Group Wine & Spirits; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Arel Group Wine & Spirits is seeking a Regional Sales Manager-West to lead sales efforts for a premium wine portfolio in the Western states, including California, Arizona, Colorado, and Nevada. The role emphasizes close collaboration with distributor partners, training, and achieving sales targets across on- and off-premise channels.

The ideal candidate will have an established network of accounts, deep knowledge of the wine market, and 5+ years of industry experience, with a passion for premium

Qualifications

• Must have extensive account relationships and reside in Southern California.
• Extensive wholesale supply channel experience including distributing programs and launching products.
• Bachelor’s Degree or equivalent experience required.
• Proficient in Microsoft Office (PowerPoint, Excel, Access, Word).

Responsibilities

• Manage portfolio and budgets for states in the region.
• Balance distributor management with field work and account visits.
• Develop market plans with Distributor Partners to achieve goals.
• Build relationships with top accounts across channels.
• Train distributor sales staff on products and ensure brand standards are met.
• Monitor distribution and coordinate with National Account execution at regional level.

Skills

Account relationships

Wholesale channel experience

Sales expertise

Italian wine knowledge

Education

Bachelor’s Degree or equivalent

Tools

PowerPoint

Excel

Access

Word

Job description

Arel Group Wine and Spirits is a National Importer established in 1999 by the De Zan Candoni family. We represent exceptional Italian wines distributed through the most recognized wholesalers in America.

Our U.S. Corporate Headquarters, located in Cumming, GA, provides a full staff of support for our Sales Management Team, in additional to leading corporate operations.

The family has been involved in winemaking since the late 1800s, owning and operating Tenuta Polvaro winery in the Veneto Region, CDZ Vini in Piemonte and managing vineyards throughout Italy.

We believe in nurturing a deep connection with the Italian land and its heritage. This philosophy is vividly embodied in our sustainability efforts, where every bottle tells the story of the terroir it comes from and the people who craft it.

The Position

We are seeking a skilled Wine professional with an extensive background in selling and representing an established premium wine portfolio. Someone who is knowledgeable and passionate about wine sales is a must!

The Regional Sales Manager-West will maintain an in-depth and thorough knowledge of the marketplace and market conditions and will develop and implement strategies to ensure and increase market share and sales. The Regional Manager will need to work very closely with our distributor partners to properly manage their performance across all channels of sales, train the distributor sales staff on our products, while closely managing goal expectations as well as personally calling on key accounts in the market to generate sales. The role requires a professional who must also have existing relationships with key accounts and our most influential customers (both on-premise and retail) and will present the Candoni Family Wine portfolio with enthusiasm, knowledge and passion! This Position will be responsible for managing California, Arizona, Colorado and Nevada and possibly additional states after 1-2 years in the position.

Position Responsibilities:

• Manage portfolio/business within the states assigned
• Responsible for Budgets, Maintaining Inventory, Depletions, Pricing, and Programming
• Balance distributor management with weekly field work, calling on accounts in all channels
• Develop market plans and programming with Distributor Partners to ensure goal attainment
• Manage the execution of Brand Standards with our Distributor Partners
• Build relationships with top key accounts in all channels within the region
• Work closely with distributor management on National Account execution at the regional level for both channels
• Develop and manage market introductions, including line extensions and brand launches
• Monitor and maintain existing distribution
• Weekly communication with chain leads in all markets
• Set expectations of distributor performance, monitor results and partner for success

Qualifications:

• Must have extensive account relationships, deep knowledge of SGWS sales teams and ways of working and reside in Southern California
• Extensive wholesale supply channel experience, including developing relationships, creating distribution programs, launching new products, growing new and existing business and managing business profitability
• Excellent knowledge of Microsoft Office (PowerPoint, Excel, Access, Word)
• Minimum 5 years of experience in the wine/spirits industry
• Bachelor’s Degree or equivalent experience required.

Personal Skills and Qualities:

• Value Added approach to all aspects of business relationships
• Strong business acumen and sales
• Italian wine knowledge. WSET and CMS certifications are highly valued
• Detail Oriented
• Excellent oral and written communication skills
• Timely and comprehensive communications and reporting
• Concise, articulate, and productive communication style
• Self-motivated with the ability to manage competing priorities
• Passion for the wine industry

Key Performance Measures:

• Execution: Ability to establish priorities and meet or exceed sales goals.
• Judgment: Makes sound business decisions, in a timely manner.
• Budget Management and Resource Utilization: Conscientious and efficient budget management.
• Teamwork: Ability to work and communicate productively with colleagues and Sales Management.