Regional Manager

Wilson Daniels; Massachusetts; On-site; USD 90,000 - 150,000; Full time

Job summary

Wilson Daniels is seeking a Regional Manager to drive profitable sales across multistate markets, including direct reports. You will focus on sales goals, profitability, marketing, and expanding brand positions within distributor networks.

The role emphasizes leadership, strategic account management, and partnership with wine distributors and retailers to achieve growth while upholding the company’s standards of excellence.

Qualifications

• Bachelor’s degree preferred or equivalent experience.
• Minimum of 3 years of sales management experience.
• Experience selling domestic and international fine and luxury wines.
• CSW certification or ability to obtain preferred.

Responsibilities

• Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
• Establish working relationships with key accounts and distributors in the territory.
• Ensure execution of the developed sales strategies, objectives, goals, and targeted revenue generation by partnering with distributors and key retailers in the specified market.
• Manage key distributor relationships—including pricing models, programs, incentives, and the ability to audit billbacks and take corrective action when required.
• Increase brand awareness and visibility by conducting staff trainings and developing educational programs with distributors & accounts.
• Assist and participate in trade and consumer events.
• Meet annual depletion, shipment, profit, and performance goals.
• Prioritize coaching and performance management efforts to have the greatest overall impact on the business.

Skills

Drive and motivation

Account relationships

Professional demeanor

Sales strategy

Brand building

Public speaking

Microsoft Office

Flexibility

Attention to detail

Close deals

Sales leadership

Education

Bachelor’s degree or equivalent

CSW certification preferred

Tools

Diver

Job description

Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.

COME WORK WITH US

We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence.

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.

ABOUT THE JOB

The Regional Manager is accountable for the profitable achievement of sales objectives in their assigned markets which include multistate regions and may include direct reports. This individual should be results- oriented and capable of focusing on sales goals and initiatives, profitability, marketing, and growing brand positions within the marketplace as well as the distributor network.

ESSENTIAL FUNCTIONS/THE DAY-TO-DAY

• Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
• Establish working relationships with key accounts and distributors in the territory.
• Ensure execution of the developed sales strategies, objectives, goals, and targeted revenue generation by partnering with distributors and key retailers in the specified market.
• Manage key distributor relationships-including but not limited to pricing models, programs, incentives, and the ability to audit billbacks and take corrective action when required.
• Increase brand awareness and visibility by conducting staff trainings and developing educational programs with distributors & accounts.
• Assist and participate in trade and consumer events.
• Meet annual depletion, shipment, profit, and performance goals.
• Prioritize coaching and performance management efforts to have the greatest overall impact on the business.

*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.

AM I THE RIGHT FIT?

Not everyone can be a Regional Manager. To be seriously considered for the role here is what you’ll bring:

Education & Experience:

• Bachelor’s degree preferred or equivalent experience
• Minimum of 3 years of sales management experience
• Experience selling domestic and international fine and luxury wines
• CSW certification or ability to obtain preferred

Skills:

• Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored.
• Establish working relationships with key accounts, distributors and distributor agents in given territory.
• Professional, organized and ability to thrive in highly competitive environment.
• Ability to make smart business decisions bases on growing sales, profitability and market share.
• Brand building and outside sales experience is preferred.
• Persuasive public speaking and presentation skills and the ability to close deals.
• Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Diver is preferred.
• Ability to work a flexible schedule depending upon the needs of distributors and customers.

Physical requirements:

• Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.

*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.