Regional Sales Manager

reicorporation; Salt Lake City (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company vehicle

Mobile phone

Laptop

Credit card

Health coverage

Dental coverage

Vision coverage

401(k) match

PTO 3 weeks

Holidays

Job summary

REIC Rentals is seeking a Sales Manager to lead and grow our Outside and Inside Sales teams across the Salt Lake City region and beyond. You will coach high-performing sales staff, cultivate key customer relationships, and collaborate with branch leadership to drive revenue and customer satisfaction.

You will recruit, train, and mentor sales reps, promote Salesforce-driven processes, and stay abreast of industry trends.

Qualifications

• 5+ years in sales, business development, sales management, or operational leadership.
• Proven ability to lead, motivate, and develop teams.
• Strong CRM and negotiation skills.
• Excellent communication and leadership abilities.
• Experience within equipment rental, construction, or related industries.
• Proficient in Microsoft Office and Salesforce.
• Strategic growth mindset focused on customer success.
• Bachelor’s degree or equivalent.
• Willingness to travel up to 60% across regions.
• Veterans encouraged to apply.

Responsibilities

• Lead, coach, and develop a high-performing sales team.
• Support sales representatives through customer visits, joint sales calls, and account development.
• Build and strengthen long-term relationships with new and existing customers.
• Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
• Manage and develop key regional customer accounts.
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
• Conduct sales meetings and provide ongoing coaching and performance feedback.
• Promote effective use of CRM systems (Salesforce) and sales processes.
• Partner with customers to understand their current and future equipment rental needs.
• Lead customer negotiations and assist with major account opportunities.
• Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
• Work closely with leadership to develop and execute strategic sales plans.

Skills

Sales leadership

Team development

Customer relationships

Negotiation

Communication

Travel up to 60%

Salesforce

Microsoft Office

Strategic growth

Equipment rental experience

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Microsoft Office

Job description

Sales Manager - Lead Growth, Build Relationships, and Drive Results

About REIC Rentals

At REIC Rentals, we’re more than a leading name in specialty equipment rentals - we’re a team that believes in service, safety, and people first. With 55+ locations across North America, we deliver high-performance equipment and expert support that keeps projects running safely, on time, and on budget.

We’re growing fast and looking for a Sales Manager who’s passionate about developing people, building customer relationships, and driving profitable growth across our region. If you’re a hands-on leader who enjoys coaching teams, supporting customers, and identifying new opportunities, we’d love to hear from you.

What You’ll Do

As a Sales Manager, you’ll lead and support our Outside and Inside Sales teams while working closely with branch leadership and the Vice President - Business Unit. You’ll help drive revenue growth, develop strategic customer relationships, and ensure our sales teams have the tools and support they need to succeed.

You will:

• Lead, coach, and develop a high-performing sales team.
• Support sales representatives through customer visits, joint sales calls, and account development.
• Build and strengthen long-term relationships with new and existing customers.
• Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
• Manage and develop key regional customer accounts.
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
• Conduct sales meetings and provide ongoing coaching and performance feedback.
• Promote effective use of CRM systems (Salesforce) and sales processes.
• Partner with customers to understand their current and future equipment rental needs.
• Lead customer negotiations and assist with major account opportunities.
• Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
• Work closely with leadership to develop and execute strategic sales plans.

What You Bring

• 5+ years of successful sales, business development, sales management, or operational leadership experience.
• Proven ability to lead, motivate, and develop successful teams.
• Strong customer relationship management and negotiation skills.
• Excellent communication, leadership, and problem-solving abilities.
• Experience within equipment rental, construction, industrial, transportation preferred.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office and Salesforce
• Strategic mindset with a focus on growth and customer success.
• Bachelor’s degree or equivalent combination of education and industry experience.
• Ability to travel up to 60% throughout SLC, Eastern Idaho, Western Wyoming and HQ in Denver.
• Veterans encouraged to apply!

Why You’ll Love REIC Rentals

At REIC Rentals, our people make the difference. We are committed to providing exceptional customer service, investing in our employees, and creating opportunities for growth. We offer a team-oriented environment where hard work, initiative, and leadership are recognized and rewarded.

• Competitive salary + bonus opportunities
• Company vehicle, mobile phone, laptop and credit card
• Health, dental, and vision coverage for you and your family
• 401(k) with company match after 90 days
• 3 weeks PTO + 9 paid holidays
• Ongoing professional development and leadership training opportunities for advancement within a high growth company focused on customer and safety first environment.
• A supportive, family-style culture where your ideas and leadership matter.

REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.