Outside Sales Representative

REIC Rentals; Denver (CO); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Comprehensive benefits

Generous PTO

Growth-focused culture

Career development opportunities

Job summary

A leading equipment rental company is hiring an Outside Sales Representative for the Denver region. This role emphasizes building strong business relationships and driving sales growth. The successful candidate will have 3-5+ years of outside sales experience, excellent communication skills, and a customer-first approach. The position offers a competitive salary of $60,000-$70,000 plus uncapped commission, and benefits including a company vehicle, health insurance, and generous PTO.

Qualifications

• Proven success in outside sales, with a focus on new business development.
• Experience with cold calling and account growth.
• Excellent communication and interpersonal skills.

Responsibilities

• Build and grow relationships with customers.
• Drive sales and market expansion activities.
• Engage new project opportunities through research.

Skills

Customer-first approach

Strong negotiation

Persistence and follow-through

Team-player attitude

Strong analytical abilities

Solid equipment or construction industry knowledge

Education

3-5+ years of proven success in outside sales

Tools

CRM systems

Microsoft Office Suite

Job description

Overview

REIC Rentals is hiring an Outside Sales Representative who is a customer-focused relationship builder and revenue driver for our Denver region.

In this role, you'll be responsible for building and growing strong business relationships with current and future customers. You'll be a key contributor to our market expansion - driving sales, uncovering opportunities, and helping customers find the right equipment solutions for their toughest projects.

A successful candidate is curious, driven, creative, and passionate about helping people succeed. You're known for your ability to connect, communicate, and close - and you thrive on growing business in both existing and greenfield markets.

About Us

At REIC Rentals, we operate as a trusted leader in specialty equipment rental solutions across North America. With over 55 locations, we deliver high-performance equipment and expert support to meet the most demanding challenges. Our goal is simple: to set new industry standards while ensuring our customers always have the best tools, expertise, and service - wherever and whenever they need it.

What You'll Do

In this high-impact, individual contributor role, you'll be at the forefront of our growth - cultivating relationships, expanding our customer base, and shaping the future of REIC Rentals in the Denver market.

This isn't a maintenance role - it's a builder's role. You'll pioneer growth in your territory with the backing of a strong, established brand and a supportive team.

Key Responsibilities

• Identify & Engage: Scout and pursue new project opportunities through research, outreach, and digital channels.
• Build Partnerships: Forge lasting relationships with potential and existing clients to unlock long-term value.
• Drive Strategy: Design and execute sales initiatives aligned with growth and profitability goals.
• Lead Negotiations: Develop compelling pricing proposals and close deals that benefit both the customer and REIC.
• Analyze & Optimize: Collaborate with finance and operations to monitor sales performance and maximize ROI.
• Represent REIC: Attend trade shows, networking events, and job sites to maintain strong market visibility.
• Collaborate: Partner with inside sales, service, and operations to ensure seamless customer experiences.

What We're Looking For

Our best Outside Sales Reps are builders and connectors - the kind of people who take ownership of their territory, create opportunities, and turn customers into long-term partners.

You'll thrive in this role if you have:

• A hunter's mindset - passionate about growing new business and expanding existing accounts.
• A customer-first approach, understanding jobsite needs and providing real solutions.
• Strong negotiation, communication, and business acumen to drive profitable growth.
• Persistence and follow-through - you stay organized, close the loop, and make things happen.
• A team-player attitude, collaborating with inside sales and operations to deliver results.
• Solid equipment or construction industry knowledge and a curiosity to keep learning.
• A commitment to safety, integrity, and excellence in every interaction.

What You Bring

• 3-5+ years of proven success in outside sales, focused on new business development and customer engagement within the equipment rental, construction, or related industries.
• Experience with cold calling, territory expansion, and account growth.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities, including forecasting, pricing, and P&L understanding.
• Proficiency in CRM systems, Microsoft Office Suite, and digital sales tools.
• Willingness to travel locally for client meetings and regionally for trade shows or company events.

Why Join REIC Rentals?

• This position offers base salary $60,000-$70,000 + uncapped commission
• Company vehicle, laptop, and mobile phone provided
• Comprehensive benefits: Health, Vision, Dental, 401(k) with company match, Paid Life Insurance
• Generous PTO + company-paid holidays
• Growth-Focused Culture: We empower employees to take initiative and shape their future.
• Meaningful Impact: Your results directly fuel our mission of innovation and customer success.
• Collaborative Team: Join passionate professionals who support and challenge each other to excel.
• Career Development: Ongoing training, mentorship, and advancement opportunities.

REIC does not accept solicitation from 3rd party agency recruiters.