Regional Sales Manager

High Liner Foods; New York, Boston (NY, MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Performance incentives

Employee assistance programs

Wellness programs

Retirement planning

Disability support

Flex policies & Summer hours

Mentorship opportunities

Safety focused work environment

Job summary

High Liner Foods seeks a Regional Sales Manager to lead foodservice growth across New England and Upstate NY from a remote base. You will drive distributor and operator sales, develop growth strategies, and manage pricing and trade spend to meet budgets.

Strong collaboration with brokers and cross-functional teams will enable informed market decisions and sustainable expansion. The ideal candidate has 5–10 years in foodservice sales, a strategic mindset, and the ability to travel as needed.

Qualifications

• 5–10 years of foodservice sales or related experience.
• Strong knowledge of foodservice sales principles and techniques.
• Ability to travel up to 60%.
• Self-motivated, organized, and results-driven.
• Proven track record of growth.

Responsibilities

• Achieve targets by growing sales through distributors and operators.
• Develop customer growth strategies aligned with High Liner Foods’ priorities.
• Identify strategic opportunities by researching customers and market dynamics.
• Build capabilities through shows, product cuttings, broker training, and reviews.
• Manage pricing, trade spend, travel and other sales costs.
• Maintain accurate forecasts and timely CRM/trade reporting.
• Collaborate with cross-functional teams to meet customer needs and share market intelligence.

Skills

Foodservice sales

Broker network

Distribution sales

Strategic thinking

Travel up to 60%

Job description

As a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering New England States and Upstate NY markets. The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets. This is a remote position.

Essential Duties and Responsibilities

• Achieve sales volume, revenue, and contribution targets by growing sales of foodservice commodities and value-added seafood products through broadline distributors and operators.
• Develop and execute customer growth strategies aligned with High Liner Foods’ priorities and customer goals, using insight-based selling to drive sustainable growth.
• Identify and pursue strategic opportunities by maintaining in-depth knowledge of customers, competitors, brokers, and regional market dynamics.
• Build customer and broker capabilities by attending food shows and leading product cuttings, broker training, and business reviews.
• Manage pricing, trade spend, travel and entertainment expenses, and other sales-related costs to maximize financial performance and budget efficiency.
• Maintain accurate sales forecasts and complete timely CRM and trade management reporting to support effective planning and decision-making.
• Collaborate with cross-functional teams, brokers, and stakeholders to meet customer needs and share actionable market and competitive intelligence from the field.

Qualifications

• Minimum 5 – 10 years of experience with foodservice sales, broker network, or distribution sales, or chef experience. Seafood experience is a plus!
• Strong knowledge of foodservice sales principles, methods, practices, and techniques.
• Strategic, independent, analytical thinker with the ability to make decisions and execute tactical plans.
• Must be self-motivated and driven.
• Highly organized, must have excellent follow-up skills.
• Proven track record with growth.
• Ability to travel as needed, up to 60% on occasion.
• Able to build and maintain lasting relationships with internal and external customers.

Current employees please note: this position is referral bonus eligible! See our policy for more details.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Disability Support
• Family friendly Flex policies & Summer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet..

Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.

All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.