Regional Sales Manager

stayAPT Suites; LaGrange (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

stayAPT Suites seeks an Area Director of Sales / Regional Director of Sales to lead direct sales efforts across our properties in LaGrange, GA; Lafayette, LA; and Greer, SC. This highly field-focused role drives occupancy, develops new business, and builds community relationships through proactive outside sales and market networking.

The ideal candidate is a proactive hunter with a proven track record in direct outside sales, capable of managing relationships with corporate, government,

Qualifications

• 5+ years of hotel sales experience, preferably in extended-stay or select-service.
• Proven track record of generating and closing new business through direct, outside sales.
• Experience managing sales efforts across multiple hotel properties or markets is strongly preferred.
• Strong knowledge of Lafayette, LaGrange, and/or Greer markets, or the ability to quickly establish a strong local network.
• Demonstrated ability to develop relationships with corporate, government, military, construction, relocation, medical, and other extended-stay accounts.

Responsibilities

• Develop and execute proactive sales strategies to drive occupancy and revenue across assigned properties.
• Generate new business through prospecting, cold calling, in-person sales visits, networking, referrals, and community outreach.
• Conduct approximately 3.5–4 full days per week of outside sales activity, including client visits, prospecting, account follow-up, and networking.
• Develop and maintain strong relationships with key extended-stay accounts, including corporate, military/government, construction, relocation, medical, insurance, and other long-term-stay segments.
• Establish and strengthen relationships with military housing offices, lodging offices, relocation coordinators, unit leadership, and military-affiliated organizations.
• Identify, pursue, and close group, project-based, and long-term-stay opportunities.
• Build and maintain an active sales pipeline and provide weekly reporting on sales activity, opportunities, account development, and results.
• Negotiate corporate rates and agreements with new and existing accounts while maintaining appropriate rate strategy and profitability.
• Partner closely with General Managers and Revenue Management to maximize occupancy, rate, and revenue opportunities.
• Travel regularly throughout the assigned markets and to other company locations as needed.

Skills

Outside sales

Relationship building

Negotiation

Time management

Prospecting

Account management

Tools

CRM

Sales tracking tools

Job description

Must Live in the Atlanta, LaGrange, GA or Greenville, SC or Lafayette, LA area!

stayAPT Suites, one of the fastest-growing extended-stay hotel brands, is seeking a results-driven Area Director of Sales / Regional Director of Sales to lead direct sales efforts across our properties in LaGrange, GA; Lafayette, LA; and Greer, SC.

About the Role

This is a highly field-focused, boots-on-the-ground sales leadership role responsible for driving occupancy, developing new business, building strong community relationships, and capturing extended-stay opportunities across multiple markets. The ideal candidate is a proactive hunter who thrives on outside sales, relationship development, networking, and converting new accounts into long-term hotel business.

Responsibilities

• Develop and execute proactive sales strategies to drive occupancy and revenue across assigned properties.
• Generate new business through prospecting, cold calling, in-person sales visits, networking, referrals, and community outreach.
• Conduct approximately 3.5–4 full days per week of outside sales activity, including client visits, prospecting, account follow-up, and networking.
• Develop and maintain strong relationships with key extended-stay accounts, including corporate, military/government, construction, relocation, medical, insurance, and other long-term-stay segments.
• Establish and strengthen relationships with military housing offices, lodging offices, relocation coordinators, unit leadership, and military-affiliated organizations.
• Identify, pursue, and close group, project-based, and long-term-stay opportunities.
• Build and maintain an active sales pipeline and provide weekly reporting on sales activity, opportunities, account development, and results.
• Negotiate corporate rates and agreements with new and existing accounts while maintaining appropriate rate strategy and profitability.
• Partner closely with General Managers and Revenue Management to maximize occupancy, rate, and revenue opportunities.
• Conduct regular market visits and maintain a strong understanding of competitive positioning and local business conditions.
• Review STR reports, local market publications, competitive intelligence, and other market resources to understand each property's market position and identify opportunities.
• Represent stayAPT Suites professionally at community events, business organizations, networking events, and industry functions.
• Collaborate with hotel leadership to ensure strong execution, account retention, and exceptional guest experiences.
• Travel regularly throughout the assigned markets and to other company locations as needed.

Qualifications

• 5+ years of hotel sales experience, preferably within the extended-stay or select-service hotel segment.
• Proven track record of generating and closing new business through direct, outside sales.
• Experience managing sales efforts across multiple hotel properties or markets is strongly preferred.
• Strong knowledge of the Lafayette, LaGrange, and/or Greer markets, or the ability to quickly establish a strong local network.
• Demonstrated ability to develop relationships with corporate, government, military, construction, relocation, medical, and other extended-stay accounts.
• Strong business acumen with the ability to understand market conditions, competitive positioning, pricing, and revenue opportunities.
• Self-motivated, highly organized, goal-oriented, and comfortable working independently in a field-based environment.
• Excellent communication, negotiation, relationship-building, and time-management skills.
• Military experience or veteran status, combined with hotel sales experience, is a plus.
• Experience in relationship management, logistics coordination, housing, government contracting, or other industries serving long-term-stay customers is highly valued.
• Proficiency with CRM and sales tracking tools preferred.
• Valid driver's license and reliable transportation required.

Pay range and compensation package

Success will be measured by the ability to:

• Grow occupancy and revenue across assigned properties.
• Consistently generate new qualified accounts and sales opportunities.
• Build a strong and diversified local sales pipeline.
• Establish long-term relationships with key corporate, government, military, construction, relocation, and medical accounts.
• Convert prospects into recurring and extended-stay business.
• Maintain consistent outside sales activity and accountability.
• Partner effectively with GMs and Revenue Management to maximize property performance.

Equal Opportunity Statement

We are committed to diversity and inclusivity.