Regional Sales Manager

High Liner Foods Incorporated.; Iowa (LA); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Pay for performance incentives

Employee & Family assistance programs

Wellness Programs

Retirement Planning

Disability Support

Family friendly Flex policies & Summer

Learning and mentorship opportunities

Safety focused work environment

Job summary

High Liner Foods Incorporated seeks a Regional Sales Manager to drive foodservice sales remotely across Illinois, Wisconsin, and Iowa. You will manage brokers, grow regional accounts, and pursue new business with operators and distributors.

You will collaborate with Marketing, Procurement, Customer Service, and Sales Planning, while tracking budgets and trade spend. Strong forecasting and CRM experience are essential, with up to 50% travel during peak periods.

Qualifications

• 5–10 years of foodservice sales, broker network, distribution sales, or chef experience; seafood experience preferred.
• Strong understanding of foodservice sales principles, methods, practices, and techniques.
• Strategic, analytical, and independent decision-maker able to execute tactical plans.
• Self-motivated, highly organized, and driven, with excellent follow-up skills.
• Proven ability to win new business, build customer pipelines, and maintain strong relationships.
• Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential.
• Able to travel up to 50% during peak Lenten season.

Responsibilities

• Manage broker and distributor relationships to drive sales growth.
• Grow food service sales across Illinois, Wisconsin & Iowa markets.
• Develop knowledge of key customers, competitors, and brokers.
• Attend food shows; conduct broker training and business reviews.
• Negotiate pricing and trade spend with customers.
• Maintain weekly CRM and trade management reporting.
• Collaborate with cross-functional teams to meet customer needs.
• Provide market and competitive intelligence from the field.

Skills

Foodservice sales

Broker network

Distribution sales

Strategic/analytical thinking

New business development

Forecasting & demand planning

CRM systems

Microsoft Office

Power BI

Technomic

Datassential

Travel up to 50%

Tools

Microsoft Office

CRM systems

Power BI

Technomic

Datassential

Job description

In this remote opportunity, as a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets. The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets.

Essential Duties and responsibilities

Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning.

• This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and eternal customer stakeholders to delivery profitable growth.
• Achieve sales budgets by selling foodservice commodities and value-added seafood products to broadline distribution and operators.
• Develop in-depth knowledge of key customers, competitors, and brokers in the Region.
• Attend food shows and conduct broker training, product cuttings, and business reviews.
• Manage and negotiate pricing and trade spend with customers.
• Complete weekly CRM and Trade Management reporting
• Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met.
• Provide market and competitive intelligence from the field.
• Accountable for tracking and managing all sales-related expenses.

Qualifications

• 5–10 years of foodservice sales, broker network, distribution sales, or chef experience; seafood experience preferred.
• Strong understanding of foodservice sales principles, methods, practices, and techniques.
• Strategic, analytical, and independent decision-maker able to execute tactical plans.
• Self-motivated, highly organized, and driven, with excellent follow-up skills.
• Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.
• Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential
• Able to travel up to 50% during peak Lenten season.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Disability Support
• Family friendly Flex policies & Summer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well‑being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet.

Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.

All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.