Regional Sales Manager

HP Hood LLC; California (MO); Hybrid; USD 157,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Wellness programs

Tuition reimbursement

Retirement plan

Career advancement

Job summary

HP Hood LLC, a leading US food and beverage manufacturer, seeks a Regional Sales Manager to drive growth across Northern California and the Pacific Northwest. The role leads a sales team, manages key accounts, and develops strategies to increase market share.

The candidate will collaborate with Trade Marketing and Marketing to deliver annual campaigns, monitor performance, and expand new business opportunities while maintaining customer relationships across retailers and distributors.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field; MBA a plus.
• 7–10 years of sales experience in food and beverage, with at least 3 years in a managerial or supervisory role.
• Proven track record of achieving/exceeding sales targets in a competitive environment.
• Experience leading and developing sales teams.
• Proficient in using CRM software, MS Office Suite, and sales analytics tools.

Responsibilities

• Develop and implement regional sales strategies aligned with company goals.
• Lead, motivate, and manage a team of sales representatives and/or independent brokers.
• Build and maintain relationships with key customers, including retail chains, distributors, and food service accounts.
• Identify and pursue new business opportunities within the region.
• Monitor and analyze sales performance; provide regular reports on results and trends.
• Serve as the face of the company in the region and promote brand values.
• Collaborate with Trade Marketing and Marketing to execute annual Trade Plans and TPM changes.
• Manage the regional sales budget and ensure cost‑effective operations.
• Ensure the team is well‑versed in product features, benefits, and positioning.
• Address customer concerns and maintain high satisfaction; track competitor activity.

Skills

Data-driven sales

CRM proficiency

Negotiation

Team leadership

Education

Bachelor’s degree in Business Administration, Marketing, Sales, or related field

MBA a plus

Tools

CRM software

MS Office

Sales analytics tools

Job description

Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future!

Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness. We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, retirement plans, tuition reimbursement, ongoing development, advancement opportunities and more.

Founded in 1846, today HP Hood is one of the largest and most trusted food and beverage manufacturers in the United States. Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.

The Regional Sales Manager will be responsible for driving sales growth and market share within a designated region. The ideal candidate will oversee a team of sales representatives, manage key customer accounts, develop strategies for increasing sales volume, and maintain strong relationships with retailers, distributors, and partners. This role requires a deep understanding of the food and beverage industry, as well as the ability to identify new business opportunities and deliver on sales targets. It will service our West Retail Customers covering Northern California and the Pacific Northwest, including Idaho.

Ideal candidate will reside in CA, Washington, Oregon, Colorado, Idaho, Arizona, Wyoming, New Mexico, Utah, Montana.

Anticipated start date August 3, 2026

Essential Duties And Responsibilities

• Develop and implement regional sales strategies in line with the company’s overall goals. Identify key growth opportunities, assess market trends, and adapt strategies for maximum market penetration.
• Lead, motivate, and manage a team of sales representatives and/or independent brokers to achieve sales objectives. Provide guidance, coaching, and performance feedback to ensure team success.
• Build and maintain relationships with key customers, including retail chains, distributors, wholesalers, and food service accounts. Develop customized sales plans to meet their needs and grow sales within the region.
• Identify and pursue new business opportunities within the region, including potential new customers, markets, and product lines.
• Monitor and analyze sales performance within the region, using data-driven insights to adjust tactics and strategies. Provide regular reports on sales results, forecasts, and market trends.
• Serve as the face of the company within the region, promoting the brand and ensuring its values are effectively communicated to customers and partners.
• Collaborate with the Trade Marketing and Marketing teams to develop and execute the annual Trade Plans and Account Specific Marketing campaigns and initiatives that will drive regional sales. Process all deductions, claims, and promotional changes in the TPM system on a timely basis.
• Manage the regional sales budget, ensuring efficient allocation of resources and achieving cost‑effective sales operations.
• Ensure the sales team is well‑versed in product features, benefits, and market positioning. Provide ongoing training and support to ensure they are equipped to sell effectively.
• Address customer concerns, collaborate with other Hood departments to resolve issues, and ensure a high level of customer satisfaction to foster long‑term business relationships.
• Keep track of competitor activities within the region, analyzing their strengths and weaknesses, and adjusting sales strategies accordingly.

Education And Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field, required. MBA a plus.
• 7-10 years of sales experience in the food and beverage industry, with at least 3 years in a managerial or supervisory role.
• Proven track record of achieving and exceeding sales targets in a competitive environment.
• Experience leading and developing sales teams.
• Proficient in using CRM software, MS Office Suite, and sales analytics tools.

Skills And Competencies

• Develops and executes data‑driven sales strategies, manages P&L, and leads category, contract, and customer relationship management to drive growth and profitability.
• Leverages advanced data analysis, systems, and project management to optimize sales performance, predict customer behavior, and implement scalable solutions.
• Leads high‑stakes negotiations and delivers impactful presentations that align with customer objectives, while coaching others to enhance strategic communication skills.
• Combines deep product, dairy, and industry knowledge with market insights to anticipate customer needs, guide product development, and shape effective sales strategies.
• Leverages strong business understanding and structured decision‑making to align customer needs with business offerings, identify growth opportunities, and communicate value in financial terms.
• Inspires high‑performing teams through courageous leadership, emotional intelligence, and a culture of accountability, learning, and trust.
• Demonstrates critical thinking, anticipates challenges, adapts to ambiguity, and develops scalable, results‑driven strategies aligned with long‑term business goals.
• Builds trust‑based stakeholder relationships, influences decisions through effective communication and active listening, and leads conflict resolution at all levels.
• Maintains a winning, positive attitude in high‑pressure environments, embraces feedback, takes calculated risks, and drives continuous improvement.
• Excels in time management, attention to detail, meeting facilitation, and autonomy—ensuring high‑quality execution and consistent delivery of outcomes.

Other

• Willingness to travel within the designated area as needed.
• Ability to work from home office when not traveling.
• Must have valid driver’s license and reliable transportation.

Exact compensation may vary based on skills, experience and location.

The pay range for this position is $157,000 - $175,000 USD

HP Hood is an Equal Opportunity Employer

Female/Minority/Veteran/Disabled

“VERVRAA Federal Contractor”

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