Regional Sales Director, SMB

8am; Austin (TX); Hybrid; USD 140,000 - 240,000; Full time

Benefits offered by this job

Health Insurance

Equity options

Annual bonuses

Job summary

8am is seeking a Regional Sales Director to lead our SMB sales team in Austin, TX. You will manage inbound and outbound reps, drive transactions, and shape our sales culture with a focus on coaching, data-driven decisions, and cross-functional collaboration.

You’ll lead strategic plans, establish relationships with key clients, and mentor reps to win higher-volume deals while leveraging CRM tools and analytics to measure performance and accelerate growth.

Qualifications

• 5+ years in inbound/outbound sales with proven success in acquiring new logos.
• 3+ years of sales management experience for SaaS teams, including coaching.
• Experience using prospecting tools and platforms (lead generation, email, phone, etc.).
• Ability to hire, onboard, and continuously train team members.
• Strong collaboration, communication, and time management skills.

Responsibilities

• Manage and mentor a team of inbound and outbound sales reps and BDRs to meet/exceed goals.
• Drive strategic plans to hit sales targets and expand the customer base in a transactional SaaS environment.
• Build and maintain relationships with key clients, partners, and stakeholders.
• Foster a high-energy, learning-oriented environment and address underperformance.
• Develop and implement best practices for lead generation, qualification, and pipeline development.
• Monitor team performance metrics and report insights to senior management using CRM tools.
• Collaborate cross-functionally with marketing, enablement, and RevOps to align strategies.
• Prepare regular performance reports for senior leadership and adjust strategies accordingly.
• Coordinate with senior sales leadership to maximize pipeline and collaboration.
• Stay informed on industry trends, market conditions, and competitor activities.

Skills

Sales leadership

SaaS sales

Team management

Inbound sales

Outbound sales

CRM

Data analytics

Coaching

Austin-based

Tools

Salesforce

HubSpot

Job description

It's a new day with a new opportunity at 8am!

About The Role

It's an exciting time to be a leader on our SMB sales team! We're building out our presence in our new downtown Austin location, and we're looking for a local leader to help us shape our culture. The Regional Sales Director will have a prior proven track record of managing payments and/or SaaS sales teams. You will combine your passion for developing and motivating sales teams with your love of metrics to drive urgency and keep our team winning deals.

We have new senior leadership at the helm of our sales team and as a result, we are revamping our sales programs and processes. You will help us shape our sales methodology and ensure our reps have what they need to be successful. Bring your expertise, your love of coaching and passion for the craft - and get ready to be at the center of a culture that is unique, high-energy and fun. Let's build great teams together!

About Us

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am® (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What You'll Do

• Manage and mentor a team of inbound and outbound sales representatives and business development representatives, providing guidance, coaching, and motivation to meet and exceed individual and team goals.
• Execute strategic plans to achieve sales targets and expand our customer base, with emphasis on higher volume, transactional sales cycles.
• Establish and maintain strong relationships with key clients, partners, and stakeholders to drive business growth and customer satisfaction.
• Foster a positive, high-energy work environment that encourages continuous learning and improvement as part of performance management practices, while surfacing opportunity areas and addressing below-expectation behavior and activities.
• Develop and implement best practices and effective strategies for lead generation, qualification, conversion, and pipeline development. Align sales activities with overall sales goals and objectives.
• Regularly monitor and analyze team performance metrics to ensure consistent achievement of targets, utilizing CRM tools and other sales software to track progress and report on key metrics to senior management, ensuring transparency and accountability.
• Cross-functional collaboration with teams such as marketing, enablement, revenue operations, etc. to align sales strategies with overall business objectives, providing feedback and insights to enhance lead quality and sales processes.
• Prepare and present regular performance reports to senior leadership, using data-driven insights to make informed decisions and adjustments to strategy.
• Coordinate with senior sales management to maximize team collaboration and attain aggressive pipeline goals.
• Stay informed about industry trends, market conditions, and competitor activities to position the company effectively in the marketplace.

About You

• 5+ year in inbound/outbound sales with proven track record of success with new logo
• 3+ years sales management experience; with experience and/or excitement about working in a transactional SaaS environment
• Experience leveraging prospecting tools and platforms (lead generation, email, phone, video, data enrichment & cleansing, etc.)
• Ability to hire, onboard, and continuously train team members
• Flexibility and adaptability to changing conditions at a fast-paced, growing company
• Ability to successfully manage people, providing coaching and feedback necessary for performance management and achieve performance goals
• Highly collaborative with strong communication, organizational, and time management skills
• A commanding desire to succeed in sales leadership
• Team player attitude who also enjoys and thrives in healthy competition
• Self-motivation to learn fast and pivot as the business demands
• Able to build meaningful connection with potential customers and maintain confidence in the full sales lifecycle
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, and drive innovation.
• Based in Austin, TX with the ability to work hybrid from our Austin office.

Why 8am

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here's How We Support Our 8Team

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

Diversity, Equity & Inclusion At 8am

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.

Security Advisory

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.