Regional Sales Director - LCB Senior Living

LCB Senior Living, LLC; Norwood (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Vision

Dental

401k

Paid time off

Holiday pay

Tuition reimbursement

Job summary

LCB Senior Living, LLC is seeking a Regional Sales Director to lead sales strategy across assigned communities. You will coach sales teams, develop strategies to maximize occupancy, and align with corporate goals while ensuring strong market execution.

Ideal candidates have 3–5 years in regional sales within health care or services, a bachelor’s degree, and a valid driver’s license. Expect leadership responsibilities, budget oversight, and KPI-driven performance.”

Qualifications

• Requires ability to grow community occupancy to budgeted goals.
• Strong English communication, written and spoken.
• Bachelor’s degree preferred; clear regional sales experience.

Responsibilities

• Promote the mission and values of LCB Senior Living to residents and community partners.
• Grow community occupancy by engaging with prospects, families, and professionals.
• Provide sales coaching to SMDs and train on KPI metrics.
• Lead development and execution of Quarterly Sales & Marketing plans.
• Monitor market trends and competitive activity; report insights to leadership.
• Ensure accurate sales data entry and reporting in Yardi; manage budgets.

Skills

Sales leadership

Coaching

Communication

Organizational skills

Budget management

Education

Bachelor's degree

Tools

Yardi

Job description

If you have been looking for a career that loves you back... This is the one!LCB Senior Living is hiring a Regional Sales Director at LCB Senior Living Apply today for immediate consideration!What We Offer:Full-Time Associates: Great benefits starting from Day One!HealthVisionDental401kPaid Time OffHoliday PayWork with an Amazing Team!Possibility for tuition reimbursementRewarding role working with seniorsSUMMARY:Active member of the operations team and assists the VP of Sales and Operations with the management of the assigned communities. The SRSD assignment will align with the overall company goals and may change based on need. The role includes sales coaching and sales skills development for both internal and external sales, teaching others how to sell the value of our communities and services. The Regional Sales Director (RSD) overall objective is to maximize revenue and occupancy opportunity by leading and executing strategic sales plans. Competencies for the RSD position are to include the following:A Consultant - that use their expertise and experience to help identify problems, remove obstacles, and teach skill sets. We work to transfer this knowledge to the team.A Coach- that works to pull the answers out of their team and teaches them to analyze and problem solve while serving as a mentor. Coaches help their people to develop a growth mindset rather than a fixed mindset.A Collaborator - who has the opportunity to work together to create best practices and share them with others . We have so many amazing best practices to share amongst the communities.An Influencer - might be the most important aspect of the director as we cannot be present 24/7. We have to inspire our team members believe that we are vested in their success and that if they will implement the program's skills, best practices, and policies that we have identified and brainstormed they will have success tooQUALIFICATION STANDARDS: (These qualifications meet or exceed NH, MA, VT, CT and RI State specific requirements.)1. The job description qualifications (certifications, experience, training), job functions, including limitations may vary with individual states. For more details see the LCB Senior Living policy guide for your state.2. Knowledge, Skills, and Abilities: Requires the ability to assist in maintaining the overall census to budgeted goals or above. The ability to establish and maintain a positive image and productive relationships with marketing and referral sources is required. Organizational skills are essential. The ability to communicate effectively in English both orally and in writing is essential.3. Education: Bachelors Degree from an accredited college or university is preferred.4. Experience: Requires at least 3-5 years of regional experience or sales background, preferably in the health care or service industry.5. Certificates/Licenses: Valid drivers license in the state employed is required.ESSENTIAL FUNCTIONS, DUTIES and RESPONSIBILITIES:The essential duties and responsibilities described below are representative of those an associate encounters while performing the basic functions of this position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.1. Promote the mission and core values of the Residence and LCB Senior Living to residents, visitors, coworkers and the surrounding community.2. As a key member of management, you are expected to have an active role in growing community occupancy by representing and interacting positively with potential residents, family members and professionals.3. Perform all duties and responsibilities with a positive attitude.4. Provides sales coaching to SMDs in the field.5. Onsite evaluation of skill and competencies.6. Work closely with team to strategize on qualified lead generation activity and events.7. Coach and train to the key KPIs for sales execution and success.8. Member of the Home Office team leading SMD and community department head sales trainings9. Analyzes the strengths and weaknesses of the cluster against competitors.10. Demonstrates innovative, entrepreneurial thinking in anticipation or response to competitive trends and business development opportunities.11. Tracks and responds to market trends in a positive and proactive manner.12. Provides detailed and accurate periodic (weekly, monthly, quarterly) sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to community Executive Director and/or LCB senior team.13. Manages sales and marketing data, audits, training, analysis, and implementation.14. Ensures all sales data and activity is recorded accurately in Yardi and updated consistently.15. Monitors major account activity and the outreach actions for the Sales and Marketing Directors (SMD), and Director of Business Development (DBDs). Provide coaching/training opportunities to enhance execution.16. Oversees the development, implementation, and maintenance of Quarterly Sales and Marketing Plans for an assigned community or for a cluster (when assigned to a cluster) in conjunction with other sales associates, Executive Directors, and Regional Directors of Operations or Regional Directors of Sales.17. Reviews, codes and approves sales related invoices and expenses for payment.18. Manages within the assigned budget.19. Completes all reports in a timely and accurate manner.20. Demonstrates accurate analysis of relevant population market conditions.