Regional Sales Director - Employee Benefits (Atlantic)

Securian Financial Group; New Hampshire; On-site; USD 110,000 - 170,000; Full time

Job summary

Securian Financial Group is seeking a Regional Sales Director to drive profitable growth across its employee benefits portfolio (Group Life, AD&D, Supplemental Health/Voluntary Benefits) within an assigned territory. This field-focused role collaborates with the Regional Sales VP to develop and execute a comprehensive territory sales strategy and to build strong channel partner relationships.

The role requires identifying opportunities, managing RFP activity, and leading complex, consultative

Qualifications

• Proven successful sales experience in employee benefits or related field.
• Ability to manage complex, consultative sales cycles with mid-to-large employers.
• Broad knowledge of group benefits and insurance ecosystem, with Life, AD&D, and Voluntary Benefits expertise.

Responsibilities

• Own and execute the territory sales strategy across Group Life, AD&D, and Supplemental Health/Voluntary Benefits to achieve growth.
• Develop and expand channel partner relationships within the territory to deepen presence and pipeline.
• Generate new business opportunities through prospecting, partnerships, market development, and employer engagement.
• Manage the sales process from identification to close, including RFPs, proposals, negotiations, and presentations.
• Apply a consultative, multi-product approach to meet employer needs with Life and Supplemental Health solutions.
• Collaborate with VP and internal teams to align territory priorities and deliver objectives.
• Provide competitive intelligence to inform product strategy and service offerings.

Skills

Sales experience

Employee benefits knowledge

B2B sales

Consultative selling

Tools

Salesforce

Job description

Overview:

The Regional Sales Director is responsible for driving profitable growth across Securian Financial's employee benefits portfolio, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits, within an assigned geographic territory.

This field-focused role develops and executes a comprehensive territory sales strategy in partnership with the Regional Sales Vice President. The Regional Sales Director builds and maintains strong relationships with channel partners, strategic partners, and employers; identifies and develops new business opportunities; generates and manages RFP activity; and leads opportunities through the sales process to successful close.

The role serves employers and their channel partners with sophisticated benefits and financial needs and requires a highly consultative approach. Success requires the ability to understand client and channel partner needs, connect needs across Securian's product portfolio, and develop differentiated solutions using creativity, flexibility, business acumen, and persuasive communication.

The Regional Sales Director is expected to develop deep knowledge across Securian's employee benefits solutions and bring the appropriate product, underwriting, implementation, and service expertise into opportunities as needed.

Key Responsibilities:

• Own and execute the territory sales strategy across Group Life, AD&D, and Supplemental Health/Voluntary Benefits to achieve profitable growth, sales, and market-development objectives. This role supports a portion of our Atlantic territory, including Ohio, West Virginia, Virginia, Maryland, Rhode Island, Massachusetts, Vermont, New Hampshire and Maine.
• Develop and expand channel partner relationships within the assigned territory, identifying opportunities to deepen existing relationships and establish new relationships that increase Securian's market presence and opportunity pipeline.
• Generate new business opportunities through proactive prospecting, channel partner engagement, strategic partnerships, market development, and employer engagement.
• Manage the sales process from opportunity identification through close, including prospecting, opportunity qualification, RFP assessment and submission, proposal development, channel partner and employer discussions, finalist presentations, negotiations, and follow-up.
• Apply a consultative, multi-product approach to understand employer needs and identify opportunities to position Life and Supplemental Health solutions individually or as an integrated benefits solution.
• Partner closely with the Regional Sales Vice President to develop territory priorities, coordinate sales activity, pursue strategic opportunities, and deliver against overall territory objectives.
• Collaborate with sales enablement, product, underwriting, client relationships, strategic partnerships and enrollment, implementation, and other internal partners to develop competitive solutions and successfully navigate complex opportunities.
• Develop and deliver compelling sales presentations that clearly articulate Securian's value proposition and differentiate its products, capabilities, and service model.
• Develop annual channel partner engagement strategies and measurable objectives in partnership with Sales Enablement and Client Relationship teams; monitor progress and adjust strategies based on results and market opportunities.
• Maintain accurate and timely opportunity, pipeline, activity, and relationship information in Salesforce and use data to prioritize activity, identify trends, and improve territory performance.
• Provide competitive and market intelligence gathered through channel partner, employer, and field interactions to inform product strategy, capabilities, and business strategy.
• Serve as a voice of the market by identifying emerging customer needs, competitive trends, and opportunities to strengthen Securian's employee benefits value proposition.

Qualifications:

• Proven successful sales experience, within employee benefits, insurance, financial services, or a similarly complex business-to-business sales environment.
• Demonstrated ability to generate and secure sales within the mid-to-large employer market and successfully manage complex, consultative sales cycles.
• Broad knowledge of the group benefits and insurance ecosystem, with expertise in Life, AD&D, and Voluntary Benefits. Knowledge of Disability and Absence Solutions is preferred, particularly as it supports a consultative approach for positioning Life solutions within an employer's broader benefits strategy.
• Proven professionalism and integrity, with a consistent track record of exercising sound judgment, honoring commitments, and building credibility and