Regional Planning & Activation Manager

JetFuel; New York (NY); On-site; USD 90,000 - 125,000; Full time

Job summary

JetFuel is seeking a Regional Planning & Activation Manager in the New York area to lead all on- and off-premise sampling programs across multiple markets. You will coordinate with clients, distributors and agencies to ensure flawless execution and client satisfaction.

You will oversee planning meetings, budget tracking, staffing and performance reporting, while coaching Area Managers and maintaining brand standards across the region.

Qualifications

• 3–5+ years of experiential or field marketing experience.
• Experience managing field teams across multiple markets; adult beverage experience preferred.
• Strong leadership, communication, and organizational skills.
• Ability to travel across the region, including overnight travel.
• Must be 21+ and have reliable transportation.

Responsibilities

• Lead regional planning, coordination and performance of on- and off-premise sampling programs.
• Act as the liaison between client, distributor and agency across markets.
• Oversee budget tracking and staffing across markets in the region.
• Recruit, onboard and train Area Managers and provide coaching.
• Ensure programs comply with client standards and regulations.

Skills

Leadership

Communication

Organizational Skills

Travel Readiness

MS Excel

Tools

MS Excel

PowerPoint

MS Word

Outlook

Job description

*Candidates must reside in either New York City or Boston*

At JetFuel, the role of Regional Planning & Activation Manager is held by a field marketing leader who is dedicated to planning, coordinating and elevating every on- and off-premise sampling program across their markets – and to ensuring each one is executed to the highest client standards.

As a key member of the team, they serve as the local link between client, distributor and agency, while also contributing to a positive, collaborative culture across the organization – demonstrating strong leadership, sharp organization, and a relentless dedication to flawless field execution.

DUTIES:

Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets – with a focus on flawless execution and client standards.

Market Leadership & Client Partnership

A strategic, field-first leader who owns their region – connecting client, distributor and agency teams so that every program is planned, executed and reported to client standards. You’ll be the go‑to point of contact across a region, partnering with sales, distributor and sampling leads all along the way.

Specifics Include:

• Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
• Gather and communicate program/resource performance through KPI tracking and accountability
• Lead local planning, including quarterly planning meetings, bi‑weekly team status meetings, weekly client reports, etc.
• Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
• Ensure all programming is executed to client standards, brand guidelines and program specifications
• Ensure all programs across the region comply with state‑specific rules and regulations
• Lead integration efforts with local sales teams across all departments (i.e., Advocacy, Consumer Experiential, etc.)
• Regional budget tracking across multiple markets
• Responsible for the oversight and management of the Area Managers supporting your extended territory, ensuring consistent execution, communication and adherence to client standards across all markets
• Recruit, onboard and train Area Managers, providing ongoing coaching, performance feedback and development
• Ensure appropriate staffing levels and coverage across all markets in the region
• Review and approve Area Manager expense reports, timecards and event recaps, ensuring accurate and timely reporting across the region
• Consolidate field insights and competitive activity from across the region and share key learnings with leadership and client
• POS inventory control and logistics
• Maintain a strong presence in the field through spot‑checking and client support

Desired Skills:

• 3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult beverage experience preferred
• Strong leadership, communication, and organizational skills
• Fun, friendly, and outgoing personality
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and recommendations
• Ability to lead teams and motivate staff in fast‑paced event environments
• Familiarity with on/off‑premise marketing initiatives
• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events
• preferred
• Experience managing logistics, staffing, or inventory is a plus
• Ability to travel across the region as needed, including overnight travel
• Must be 21 years of age or older
• Must have reliable transportation
• Must have access to a smartphone
• Ability to lift and transport promotional materials and event assets as needed

JetFuel is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [e-mail]