Regional Planning & Activation Manager

UNAVAILABLE; Dallas (TX); On-site; USD 85,000 - 95,000; Full time

Job summary

JetFuel is looking for a regional field marketing leader to plan, coordinate and oversee on- and off-premise sampling programs across multiple markets. You will partner with sales, distributor and agency teams to ensure flawless execution that meets client standards.

You will manage Area Managers, track KPIs, and drive regional growth while aligning with brand guidelines and regulatory requirements. This role requires travel and a dynamic, results-focused mindset.

Qualifications

• 3-5+ years of experiential or field marketing experience, including managing field teams across multiple markets.
• Strong leadership, communication, and organizational skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Ability to travel across the region as needed, including overnight travel.

Responsibilities

• Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets.
• Serve as the go-to contact across a region, partnering with sales and agency teams to ensure programs meet client standards.
• Coordinate activity, KPI tracking and budget across markets.
• Recruit, onboard and train Area Managers and ensure staffing levels and coverage across the region.
• Monitor field insights and share learnings with leadership and clients.

Skills

Leadership

Communication

Organizational skills

Data interpretation

Analytical skills

Team management

Field marketing

Microsoft Office

Travel

Tools

Excel

Job description

Overview

• People Minded - Must show dignity and respect to all people
• Integrity - Must exemplify the highest degree of ethical behavior
• Results Oriented - Must show passion, pride and commitment to succeed with HUSTLE
• Highly Organized - With consistent and timely communications
• Trust - Must be honest, sincere and confident
• Teamwork - Must build trusting relationships and have each other's backs
• Innovation - Must progress through a combination of creativity, common sense & vision
• Balance - Must maintain an optimistic, "go get it" attitude & be able to balance it with a healthy work / life balance

Responsibilities

DUTIES:Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiplemarkets - with a focus on flawless execution and client standards.

Market Leadership & Client Partnership

A strategic, field-first leader who owns their region - connecting client, distributor and agency teams so that every program isplanned, executed and reported to client standards. You’ll be the go-to point of contact across a region, partnering with sales,distributor and sampling leads all along the way.

Specifics Include:

• Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
• Gather and communicate program/resource performance through KPI tracking and accountability
• Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, weekly client reports, etc.
• Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
• Ensure all programming is executed to client standards, brand guidelines and program specifications
• Ensure all programs across the region comply with state-specific rules and regulations
• Lead integration efforts with local sales teams across all departments (i.e., Advocacy, Consumer Experiential, etc.)
• Regional budget tracking across multiple markets
• Responsible for the oversight and management of the Area Managers supporting your extended territory, ensuring consistentexecution, communication and adherence to client standards across all markets
• Recruit, onboard and train Area Managers, providing ongoing coaching, performance feedback and development
• Ensure appropriate staffing levels and coverage across all markets in the region
• Review and approve Area Manager expense reports, timecards and event recaps, ensuring accurate and timely reporting acrossthe region
• Consolidate field insights and competitive activity from across the region and share key learnings with leadership and client
• POS inventory control and logistics
• Maintain a strong presence in the field through spot-checking and client support

Qualifications

• 3-5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adultbeverage experience preferred
• Strong leadership, communication, and organizational skills
• Fun, friendly, and outgoing personality
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights andrecommendations
• Ability to lead teams and motivate staff in fast-paced event environments
• Familiarity with on/off-premise marketing initiatives
• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional eventspreferred
• Experience managing logistics, staffing, or inventory is a plus
• Ability to travel across the region as needed, including overnight travel
• Must be 21 years of age or older
• Must have reliable transportation
• Must have access to a smartphone
• Ability to lift and transport promotional materials and event assets as needed

Equal Opportunities

JetFuel is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receiveconsideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, maritalstatus, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individualswith disabilities are provided reasonable accommodation to participate in the job application or interview process, to performessential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, [e-mail]

Compensation

$85,000.00 - $95,000.00 Annually