Regional Pet Channel Sales Leader

Carnivore Meat Company; Green Bay (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Vital Essentials is seeking a Regional Sales Manager to drive sales performance and market growth across TX, OK, KS, CO and AL. You will develop regional strategies, manage multi-unit accounts, and strengthen partnerships with retailers and distributors.

You’ll analyze market trends, train partners, and ensure product representation in stores while coordinating with brand and eCommerce teams. Travel will be frequent to support customers and events.

Qualifications

• Bachelor’s degree or equivalent required.
• At least 3 years in pet specialty sales or related field.
• Experience leading regional or multi-region teams preferred.

Responsibilities

• Develop and execute regional sales strategies aligned with national objectives.
• Grow independent retail partner accounts and manage multi-unit relationships.
• Ensure Vital Essentials products are represented in partner stores.
• Educate retailers on products to support pets.
• Analyze market trends and identify growth opportunities.
• Forecast and manage regional budgets and trade spend.
• Collaborate with Brand, eCommerce and other teams for end-to-end sales.

Skills

Sales leadership

Strategic account management

Travel readiness

Communication skills

Team coaching

Education

Bachelor’s degree in sales, marketing, business administration or related field

3+ years in independent pet specialty channel

Tools

Microsoft Office

Retail merchandising software

Job description

Vital Essentials is seeking a Regional Sales Manager to drive sales performance and market growth across TX, OK, KS, CO and AL. You will develop regional strategies, manage multi-unit accounts, and strengthen partnerships with retailers and distributors.

You’ll analyze market trends, train partners, and ensure product representation in stores while coordinating with brand and eCommerce teams. Travel will be frequent to support customers and events.