Regional New Business Developer - Produce

Sysco; Laurel (MD); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Sysco FreshPoint seeks a Regional New Business Developer to grow market share by defining strategic goals, identifying opportunities, and negotiating contracts to secure new business. You will work with senior leaders, sales, and marketing to convert prospects into customers and transition accounts to the sales force.

This hybrid role combines remote work with periodic onsite presence and travel, collaborating with brokers, distributors and foodservice peers to drive growth and profitability.

Qualifications

• High school education required; bachelor’s degree preferred in a related field.
• Minimum 5 years opening new business in food service.
• Proven sales and negotiation capabilities in a fast-paced environment.
• Ability to travel up to 50% and work hybrid schedules.

Responsibilities

• Develop a comprehensive business development strategy across local street, contract, and retail segments.
• Leverage data to identify opportunities and craft effective sales plans.
• Coordinate with sales teams to propose new business and move opportunities to execution.
• Collaborate with sales, marketing and leadership to expand development efforts and track outcomes.
• Manage CRM and reporting to measure results and inform planning.
• Stay informed on market trends to strengthen competitive positioning.

Skills

Excel

Word

Outlook

Salesforce

CRM

Communication

Organization

Presentation

Negotiation

Problem solving

Project management

Team collaboration

Education

High School education

Bachelor’s degree preferred

Tools

Salesforce

CRM tool

Job description

This is a hybrid position, mostly remote, with 50% travel required and an onsite presence at FreshPoint location(s) periodically. Please note that the number of days onsite can increase based on business needs.

Job Summary

This is a sales position reporting directly to the Director of New Business Development, FreshPoint. This position will be responsible for the improvement of FreshPoint’s market position and achieving financial growth by defining long-term strategic goals, identifying business opportunities, finding potential new customers and negotiating contracts to secure their business. Working with the Presidents, Sales Leaders and Marketing Associates, the Regional New Business Developer fosters relationships with prospects and transitions these accounts to the sales force.

Responsibilities

• Works with the senior teams across multiple operating companies on the development of a comprehensive business development strategy with a focus on local street, local contract, and retail segments.
• Accountable for leveraging data to identify segment opportunities and build creative and effective sales plan to capitalize on those segments
• Identifies business development opportunities, coordinates sales teams to propose new business, and drive such opportunities from concept to execution
• Collaborates with sales team to expand business development efforts, including contributing to annual profit plan and assist with the implementation and execution of such plans and tracking outcomes
• Manages systems and processes to track, measure and report on results of business development initiatives
• Gather information on emerging market and foodservice industry trends to understand the competitive landscape and top position Sysco for increased effectiveness in securing new business
• Attends industry functions, such as association events and conferences, and provides feedback and information on market and creative trends
• Present to and consult with senior level management on trends in the foodservice business
• Identify opportunities for promotions, additional services, and distribution avenues that will lead to an increase in sales
• Develop strong working relationships with brokers, distributors, company and foodservice industry peers
• Support Customer Engagement efforts to provide FreshPoint customers with expanded service channel options (e.g. Sales Coordinator, FreshPoint mobile/ecomm).
• Plan and record daily activity accurately within CRM tool
• Develop primary vendor programs as needed
• Conduct quality business reviews for existing customers
• Conduct merchandising research for customers regarding products to meet their needs
• Review weekly, monthly and quarterly sales objectives and results for target accounts and prepare action plans where improvement is needed
• Provide, prepare and cut samples for customers as required
• Attend sales meetings, food shows, customer events etc. and provide feedback
• Stay current with development in the field through participation in seminars, workshops and reading publications
• Stay current with FreshPoint’s value-added offerings and technology solutions, including but not limited to customer-facing reporting tool
• Perform administrative duties, such as preparing sales budgets and reports, maintaining sales records and filing reports.
• Participate in ongoing training sessions.
• Assist with the trainings as requested.

Qualifications

Education

• High School education required. Bachelor’s degree in a related field (e.g. business administration) or equivalent educational level preferred.

Minimum Experience

• 5 or more years’ with a proven track record of opening new business in the food service industry.

Preferred Experience

• 5+ years’ foodservice sales experience
• 3+ years’ Restaurant management / chef experience

Skills

• Proficient in Excel, Word, Microsoft Outlook, and some knowledge of Salesforce a plus
• Excellent oral and written communication skills are required.
• Excellent organizational and presentation skills are required.
• Intermediate word processing (Microsoft Word preferred) and intermediate spreadsheet application skills (Microsoft Excel preferred) are desired.
• Ability to work with a variety of people and situations in a fast-paced environment is required.
• Excellent interpersonal skills and ability to work with a variety of stakeholders.
• Can derive insights from others through probing questions and collaborative problem-solving.
• Superb organizational and project management skills, including the ability to execute multiple initiatives autonomously.
• Able to thrive in a fast-paced work environment.
• Ability to use FreshPoint's proprietary Customer Relationship Management (CRM) tool for planning and forecasting sales growth.
• Demonstrates mastery of skills in the area of consultative selling, marketing principles, prospecting, networking, coaching, and negotiations.
• Effectively coach, counsel, train and direct associates.