Regional Media Strategy Lead with AI-Enabled Activation

Diageo

United States

On-site

USD 110,000 - 184,000

Full time

14 days+

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Job summary

Diageo is seeking a Senior Regional Media Lead to own end-to-end regional media planning, activation and optimization for our Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs categories. This role drives growth through Diageo's Connected Reach strategy and data-driven audience targeting.

You will scale AI-enabled activation and deliver integrated, full-funnel media across Paid, Retail, Search, Social and Creator ecosystems, while guiding agency partners and cross-functional teams to

Qualifications

8+ years in media planning, activation, or digital marketing across multiple markets.
Experience managing large media investments and delivering improvements in ROI and performance.
Proven ability to lead media transformation through digital innovation, automation and AI-enabled solutions.
Experience operating in complex, matrixed, multi-brand environments.

Responsibilities

Lead development and deployment of integrated regional/brand media plans across Paid, Retail, Social, and Creator channels.
Coordinate cross-market alignment on Connected Reach execution while reflecting local market dynamics.
Translate global frameworks into actionable regional plans with measurable outcomes.
Oversee end-to-end media plan execution and ensure in-market activation with excellence.

Skills

Media planning

Strategic leadership

AI in marketing

Cross-market experience

Stakeholder management

Job description

You will scale AI-enabled activation and deliver integrated, full-funnel media across Paid, Retail, Search, Social and Creator ecosystems, while guiding agency partners and cross-functional teams to

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