Regional Marketing Specialist (Dallas)

EMERGE; Dallas (TX); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Annual base salary $100,000–$120,000

On-site in Dallas, Texas

Opportunity across Dallas, Houston, &

Collaboration with senior leadership

Professional development opportunities

Job summary

EMERGE in Dallas, TX seeks a Regional Marketing Specialist to support business development, client engagement, and brand visibility across Dallas, Houston, and Fort Worth. This on-site role partners with office leadership and attorneys on high-impact regional initiatives.

The ideal candidate has 5+ years in legal or professional services marketing, strong relationship-building skills, and proficiency in marketing strategies and CRM systems.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 5+ years of marketing or business development experience, preferably within a law firm or professional services environment.
• Experience independently managing regional marketing initiatives, business development programs, and multiple competing priorities.
• Strong understanding of marketing strategy, client relationship development, brand positioning, and local market engagement.
• Experience managing marketing budgets, evaluating expenditures, and implementing cost-effective marketing initiatives.
• Excellent interpersonal and relationship-building skills with attorneys, senior leadership, and cross-functional teams.

Responsibilities

• Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with leadership to develop local plans.
• Research regional business trends, industries, and prospective clients to identify opportunities for development.
• Manage regional marketing budgets, track expenditures, and align investments with priorities.
• Collaborate with practice group leaders to identify cross-selling opportunities and strengthen client relationships.
• Identify and coordinate thought leadership opportunities, speaking engagements, and professional organization involvement.
• Coordinate local media opportunities, awards submissions, surveys, and directory listings with PR/marketing teams.
• Develop relationships with associations, civic groups, and educational institutions to expand the regional network.
• Plan and execute client events, sponsorships, and community engagements, including budgeting and logistics.

Skills

Regional marketing

Business development

Client relationship development

Budget management

Project management

Communication skills

CRM familiarity

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CRM systems

Marketing technology platforms

AI-supported marketing tools

Job description

We're partnered with a highly respected national AmLaw 100 law firm seeking an experienced Regional Marketing Specialist to join its team in Dallas, Texas! This is an excellent opportunity for a strategic and relationship-driven marketing professional to support business development, client engagement, and brand visibility across the firm's Dallas, Houston, and Fort Worth offices. This is a fully on-site position based in Dallas, offering the opportunity to work closely with office leadership and attorneys on high-impact regional marketing initiatives.

This role is ideal for someone with a strong background in legal or professional services marketing who enjoys building relationships, developing local marketing strategies, and independently managing multiple initiatives. You'll collaborate directly with Office Managing Partners, the Director of Regional Marketing, and firmwide marketing teams to strengthen the firm's presence throughout Texas, identify new business development opportunities, and execute strategic programs that support long-term growth.

REWARDS

• $100,000–$120,000 annual base salary
• Opportunity to join a nationally recognized AmLaw 100 law firm
• Fully on-site position based in Dallas, Texas
• Opportunity to support marketing initiatives across Dallas, Houston, and Fort Worth
• Direct collaboration with Office Managing Partners and senior marketing leadership
• Opportunity to lead regional marketing initiatives and influence local business development strategies
• Exposure to sophisticated legal practices, industry organizations, and professional networks
• Collaborative environment with opportunities for professional development and career growth

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• 5+ years of marketing or business development experience, preferably within a law firm or professional services environment
• Experience independently managing regional marketing initiatives, business development programs, and multiple competing priorities
• Strong understanding of marketing strategy, client relationship development, brand positioning, and local market engagement
• Experience managing marketing budgets, evaluating expenditures, and implementing cost-effective marketing initiatives
• Excellent interpersonal and relationship-building skills with the ability to collaborate effectively with attorneys, senior leadership, and cross-functional teams
• Strong project management, organizational, and problem-solving skills with the ability to manage initiatives from planning through execution
• Excellent written and verbal communication skills with a high level of professionalism, responsiveness, and client service
• Proficiency in Microsoft 365 and familiarity with CRM systems, marketing technology platforms, and AI-supported marketing tools
• Ability to work fully on-site in Dallas, accommodate occasional evening events, and travel as needed to support regional initiatives

Responsibilities

• Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with Office Managing Partners and marketing leadership to develop and execute strategic local marketing plans
• Research regional business trends, emerging industries, competitive activity, and prospective clients to identify opportunities for business development and market expansion
• Manage regional marketing budgets, track expenditures, and ensure local marketing investments align with office priorities and firmwide objectives
• Collaborate with practice group marketing leaders and attorneys to identify cross-selling opportunities, strengthen client relationships, and align regional initiatives with broader business development strategies
• Identify and coordinate thought leadership opportunities, speaking engagements, professional organization involvement, and other initiatives that enhance attorney visibility and market presence
• Partner with Public Relations and marketing teams to coordinate local media opportunities, industry rankings, award submissions, surveys, and directory listings
• Develop and maintain relationships with professional associations, civic organizations, industry groups, and educational institutions to expand the firm's regional network and business development opportunities
• Plan and execute client events, sponsorships, community engagements, and summer associate programs, including budgeting, invitations, logistics, attendee engagement, and post-event follow-up
• Coordinate marketing onboarding and integration for new attorneys, including biographies, headshots, introductions, networking opportunities, and individualized business development support
• Leverage CRM platforms, marketing systems, and approved AI tools to support targeted outreach, relationship management, reporting, and workflow improvements while collaborating on internal office and firmwide initiatives

Emerge is committed to being an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other protected characteristic. In compliance with applicable employment laws, we provide a fair and equitable hiring process and reasonable accommodations where required. We value diversity and encourage candidates from all backgrounds and experiences to apply.