Regional Marketing Specialist

Polsinelli; Denver (CO); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Sick time off

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) benefits

Employee assistance program

Job summary

Polsinelli in Denver seeks a Regional Marketing Specialist to lead the office's marketing efforts and align local initiatives with firm-wide objectives. You will manage local strategy, relationships, and budget, while coordinating events and community involvement to drive business development.

The role requires five years of law-firm experience, collaboration with partners, and travel as needed. Hybrid and flexible scheduling may apply as part of the role.

Qualifications

• Bachelor's Degree required; five or more years in a law-firm or professional services setting preferred.
• Ability to travel as needed and work flexible hours.
• Strong budgeting, program planning, and stakeholder management skills.

Responsibilities

• Serve as marketing lead to the Denver office and support regional initiatives.
• Develop and monitor local marketing strategy aligned with firm goals.
• Collaborate with PR team on local opportunities, rankings, and awards.
• Coordinate events, sponsorships, and community partnerships to generate leads.
• Maintain CRM data, track ROI, and report on marketing activities.

Skills

Exceptional people skills

Analytical thinking

Problem solving

Team player

Client relationship building

Education

Bachelor's Degree

Tools

Microsoft 365

Job description

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

Interested in joining one of the most dynamic and energetic marketing departments in the country at an AmLaw 50 firm unlike any other? At Polsinelli, What a Law Firm Should Be is more than our tagline. It’s what we live by every day. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace, enabling both our people and our firm to thrive.

Polsinelli is seeking a Regional Marketing Specialist to support our Denver office. The successful candidate will work closely with the Director of Regional Marketing and Office Managing Partners (OMPs) to develop and execute the office’s strategic direction while ensuring alignment with the firm’s overall marketing objectives and practice-specific initiatives. The Regional Marketing Specialist will also lead and coordinate Polsinelli’s marketing and public relations efforts in the Denver metropolitan area. The ideal candidate will be located in our Denver office.

CORE RESPONSIBILITIES

• Serve as marketing lead to assigned office
• Manage the office marketing budget and lead the development of a local marketing strategy in partnership with the OMPs and Director of Regional Marketing that supports the firm’s strategy within the assigned metropolitan markets
• Monitor local business activity, emerging industries, investment trends and economic development to identify strategic market opportunities and support business development initiatives aligned with firm-identified growth areas
• Champion the Polsinelli brand and strengthen the firm's presence in the market(s) by cultivating strategic community relationships, enhancing local visibility, and supporting office culture initiatives
• Work closely with the PR team to identify and coordinate local public relations opportunities, including rankings, surveys, award submissions, directories and other initiatives that enhance the firm's visibility and reputation in the market
• Participate in regular meetings with the Department Marketing Managers to understand practice goals and opportunities in assigned markets
• Identify, evaluate, and recommend sponsorships, speaking engagements, leadership opportunities and community partnerships while monitoring competitor activity to uncover business development opportunities
• Develop and maintain a deep understanding of the firm's priority practices, key industries, competitive landscape, and target clients within the market(s), including top existing clients and prospective clients
• Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
• Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
• Lead the office marketing onboarding experience for new attorneys by coordinating headshots, introductory meetings, and personalized integration plans that align with each attorney's practice, business development goals, and local networking opportunities
• Partner with the Events team to develop targeted invitation strategies and ensure a consistent, data-driven approach to local events and sponsorships that supports local business development efforts
• Coordinate event logistics and post-event follow-up, including attendee engagement, lead tracking, ROI analysis, and recommendations to improve future programs
• Maintain CRM and marketing data to support relationship management, pipeline tracking, and ROI reporting
• Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement
• Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee (WEC), Summer Associate Program, Associate Committee, and other firmwide initiatives
• Perform other duties as assigned

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor's Degree
• Minimum (5) years’ law firm experience
• Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
• Takes ownership of firm-wide strategic initiatives as assigned
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
• Team player with a “can-do” attitude who demonstrates resourcefulness
• Experience managing budgets and driving cost-effective strategies
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)

OTHER SKILLS/ABILITIES

• Implement and maintain a system of organization
• Operate with a sense of urgency
• Strong attention to detail
• Reliable, responsive, and punctual
• Strong interpersonal communication skills
• Strong analytical and problem-solving skills
• Able to work harmoniously and effectively with others
• Able to work under pressure
• Able to manage multiple projects/events with competing deadlines and priorities
• Demonstrate an ability to change with changing direction

The budgeted salary range for this position is $100,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Qualifications

Behaviors

Preferred

Team Player : Works well as a member of a group

Loyal : Shows firm and constant support to a cause

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Dedicated : Devoted to a task or purpose with loyalty or integrity

Motivations

Preferred

Flexibility : Inspired to perform well when granted the ability to set your own schedule and goals

Self-Starter : Inspired to perform without outside help

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Required

Bachelor's or better.

Experience

Required

5 years: Law firm experience.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.