Business Development and Marketing Specialist

Polsinelli; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Sick time off

Referral program

Medical insurance and benefits

Dental insurance

Vision insurance

Life insurance

AD&D insurance

ID Theft insurance

Long-term disability benefits

Short-term disability benefits

Parking/Transit reimbursement

401(k) benefits

Employee assistance benefits

Job summary

Polsinelli offers a dynamic environment for a Business Development and Marketing Specialist in Chicago, hybrid role combining BD strategy and marketing execution.

You will collaborate with Department Chairs, Practice Leaders, and attorneys to deepen client relationships, raise market visibility, and support firm growth through data-driven initiatives and targeted campaigns.

Qualifications

• 4+ years of relevant work experience in legal or professional services.
• Experience in legal marketing or business development preferred.
• Experience supporting Finance, Investment Management, Real Estate practices encouraged.
• Strong analytical skills to interpret data for business decisions.
• Proficient with CRM, marketing tech platforms and Microsoft Office.

Responsibilities

• Develop understanding of practice groups, attorneys, clients, and markets to inform opportunities and brand awareness.
• Support development and execution of BD initiatives, events and activities with leadership.
• Leverage firm data for client targeting, segmentation, and opportunity analysis.
• Develop reports with actionable insights on BD and marketing activities.
• Collaborate with researchers to deliver market analysis and client insights.
• Assist with RFPs, pitches, and proposal materials tracking.

Skills

Business development

Marketing strategy

Analytics

CRM systems

Microsoft Excel

Project management

Education

Bachelor's degree

Tools

Foundation

InterAction

Marketing automation

Job description

Business Development and Marketing Specialist

• Posted on August 28, 2026

Locations

Showing 1 location

Chicago, IL 606061599, USA

• Hybrid
• Marketing & Public Relations
• Full-Time
• Requisition #: BUSIN001652

Description

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli’s Marketing Department is seeking an experienced, proactive and analytically-minded business development and marketing professional to support the firm’s Finance, Investment Strategies, and Real Estate practices. The Business Development & Marketing Specialist will work both independently and collaboratively with the Department’s Senior Department Marketing Manager and team, in addition to Department Chairs, Practice Group Leaders, and attorneys across the practices, on initiatives designed to deepen client relationships, increase market visibility, and support firm growth.

CORE RESPONSIBILITIES

• Develop a deep understanding of the Department’s practice groups, attorneys, competition, client base, industries, and target markets to inform and advance opportunities to develop and expand client relationships and brand awareness.
• Support the development and execution of business development initiatives, events and activities for the Department and its Practice Groups, both independently and in partnership with Department marketing leadership.
• Leverage firm data to support targeted business development efforts, including client and prospect segmentation, list development, client targeting, experience identification, and opportunity analysis.
• Develop and maintain reports that provide actionable insights into business development and marketing activities, helping the team and practice leadership understand engagement, activity, and results.
• Monitor, track, and collaborate with attorneys on the practices’ knowledge and experience management efforts using the firm’s Foundation database, with an emphasis on ensuring experience can be effectively leveraged for pitches, credentials, market positioning, and other business development opportunities.
• In partnership with the Research & Intelligence team, deliver research and competitive/market analysis inclusive of client insights, industry and market trends, lateral activity, thought leadership, events, news and experience, league tables, and other relevant sources; synthesize findings into actionable insights.
• Support RFP and pitch response strategy and the creation of materials to develop targeted and tailored responses. Monitor and maintain proposal tracking information.
• Ensure Department and practice-specific marketing and external content is compelling, accurate and kept up to date, including webpages, attorney bios, and pitch and proposal materials.
• Support the strategic development, execution, and follow-up of client-facing events, in collaboration with the firmwide events team and Department marketing colleagues.
• Facilitate and foster collaborative conversations among lawyers and within the Marketing Department to connect the dots across practices, clients, and opportunities.
• Collaborate with firmwide administrative departments to support Department priorities and initiatives, including pricing, conflicts, recruiting, and department operations, among others.
• Support Department and practice-specific sponsorships, surveys, directories, awards, and rankings submissions, including Chambers, Legal500, and similar publications.
• Other duties as assigned.

REQUIREMENTS

• 4 or more years of relevant work experience in the Legal (Am Law preferred) or other professional services industry.
• Legal marketing and/or business development experience preferred.
• Experience supporting Finance, Investment Management, Real Estate and/or related practices or industries encouraged.
• Strong analytical skills and demonstrated ability to organize, interpret, and communicate data in a way that supports business decisions.
• Familiarity with CRM, experience management, marketing automation, email marketing, reporting, or other marketing technology platforms. Experience with Foundation, InterAction, or similar platforms preferred.
• Proficient with the Microsoft suite, including Outlook, Word, Excel, and PowerPoint.
• Intellectual curiosity and an interest in understanding how data, technology, AI, and emerging tools can improve business development and client growth efforts.
• Excellent project management skills and the ability to independently manage multiple priorities and recommend effective solutions.
• Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Strong communication skills, ability to work effectively with attorneys and executives, and ability to handle ambiguous or dynamic requests with a flexible working style.
• Desired characteristics: Detail-oriented, analytical, organized, professional, innovative, strategic, process-driven, accountable, curious, entrepreneurial, collaborative, flexible, and accommodating.
• Demonstrated client service excellence.

The budgeted salary range for this position is $90,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits:

• Paid time off
• sick time off
• a referral program
• medical insurance and benefits
• dental insurance
• vision insurance
• life insurance
• AD&D insurance
• ID Theft insurance
• long-term disability benefits
• short-term disability benefits
• Parking/Transit reimbursement (varies depending on location)
• 401(k) benefits
• and employee assistance benefits.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Behaviors

Preferred

Team Player : Works well as a member of a group

Loyal : Shows firm and constant support to a cause

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Dedicated : Devoted to a task or purpose with loyalty or integrity

Motivations

Preferred

Self-Starter : Inspired to perform without outside help

Flexibility : Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Required

Bachelor's or better.

Experience

Required

4 years: Relevant work experience in the legal (Am Law preferred) or other professional services industry.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.