Business Development and Marketing Specialist

Polsinelli; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Sick time off

Referral program

Medical insurance and benefits

Dental insurance

Vision insurance

Life insurance

AD&D insurance

ID Theft insurance

Long-term disability benefits

Short-term disability benefits

Parking/Transit reimbursement

401(k) benefits

Employee assistance benefits

Job summary

Polsinelli is seeking a proactive Business Development & Marketing Specialist to support Finance, Investment Strategies, and Real Estate practices. The role involves collaborating with department leadership to deepen client relationships, increase visibility, and drive growth across the firm.

Strong analytical and communication skills are essential. Responsibilities include developing BD initiatives, leveraging data, producing actionable reports, and supporting RFPs, pitches, and events.

Qualifications

• Bachelor’s degree required.
• 4+ years of relevant work experience in Legal or professional services.
• Experience in marketing or business development preferred.
• Familiarity with CRM, marketing tech platforms, and data analysis.

Responsibilities

• Develop deep understanding of practice groups, attorneys, clients, industries and markets.
• Support the development and execution of business development initiatives, events and activities.
• Leverage firm data for client targeting, experience identification and opportunity analysis.
• Develop reports with insights into marketing activities and engagement.
• Collaborate with Research & Intelligence on market trends and client insights.
• Support RFP and pitch strategy and maintain proposal tracking.

Skills

Analytical mindset

Excellent communication skills

Project management

Client relationship development

Strategic thinking

Education

Bachelor’s degree

Tools

Foundation

InterAction

Marketing automation tools

CRM platforms

Job description

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli’s Marketing Department is seeking an experienced, proactive and analytically-minded business development and marketing professional to support the firm’s Finance, Investment Strategies, and Real Estate practices. The Business Development & Marketing Specialist will work both independently and collaboratively with the Department’s Senior Department Marketing Manager and team, in addition to Department Chairs, Practice Group Leaders, and attorneys across the practices, on initiatives designed to deepen client relationships, increase market visibility, and support firm growth.

Core Responsibilities

• Develop a deep understanding of the Department’s practice groups, attorneys, competition, client base, industries, and target markets to inform and advance opportunities to develop and expand client relationships and brand awareness.
• Support the development and execution of business development initiatives, events and activities for the Department and its Practice Groups, both independently and in partnership with Department marketing leadership.
• Leverage firm data to support targeted business development efforts, including client and prospect segmentation, list development, client targeting, experience identification, and opportunity analysis.
• Develop and maintain reports that provide actionable insights into business development and marketing activities, helping the team and practice leadership understand engagement, activity, and results.
• Monitor, track, and collaborate with attorneys on the practices’ knowledge and experience management efforts using the firm’s Foundation database, with an emphasis on ensuring experience can be effectively leveraged for pitches, credentials, market positioning, and other business development opportunities.
• In partnership with the Research & Intelligence team, deliver research and competitive/market analysis inclusive of client insights, industry and market trends, lateral activity, thought leadership, events, news and experience, league tables, and other relevant sources; synthesize findings into actionable insights.
• Support RFP and pitch response strategy and the creation of materials to develop targeted and tailored responses. Monitor and maintain proposal tracking information.
• Ensure Department and practice-specific marketing and external content is compelling, accurate and kept up to date, including webpages, attorney bios, and pitch and proposal materials.
• Support the strategic development, execution, and follow-up of client-facing events, in collaboration with the firmwide events team and Department marketing colleagues.
• Facilitate and foster collaborative conversations among lawyers and within the Marketing Department to connect the dots across practices, clients, and opportunities.
• Collaborate with firmwide administrative departments to support Department priorities and initiatives, including pricing, conflicts, recruiting, and department operations, among others.
• Support Department and practice-specific sponsorships, surveys, directories, awards, and rankings submissions, including Chambers, Legal500, and similar publications.
• Other duties as assigned.

Requirements

• Bachelor’s degree.
• 4 or more years of relevant work experience in the Legal (Am Law preferred) or other professional services industry.
• Legal marketing and/or business development experience preferred.
• Experience supporting Finance, Investment Management, Real Estate and/or related practices or industries encouraged.
• Strong analytical skills and demonstrated ability to organize, interpret, and communicate data in a way that supports business decisions.
• Familiarity with CRM, experience management, marketing automation, email marketing, reporting, or other marketing technology platforms. Experience with Foundation, InterAction, or similar platforms preferred.
• Proficient with the Microsoft suite, including Outlook, Word, Excel, and PowerPoint.
• Intellectual curiosity and an interest in understanding how data, technology, AI, and emerging tools can improve business development and client growth efforts.
• Excellent project management skills and the ability to independently manage multiple priorities and recommend effective solutions.
• Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Strong communication skills, ability to work effectively with attorneys and executives, and ability to handle ambiguous or dynamic requests with a flexible working style.
• Desired characteristics: Detail-oriented, analytical, organized, professional, innovative, strategic, process-driven, accountable, curious, entrepreneurial, collaborative, flexible, and accommodating.
• Demonstrated client service excellence.

The budgeted salary range for this position is $90,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits:

• Paid time off
• sick time off
• a referral program
• medical insurance and benefits
• dental insurance
• vision insurance
• life insurance
• AD&D insurance
• ID Theft insurance
• long-term disability benefits
• short-term disability benefits
• Parking/Transit reimbursement (varies depending on location)
• 401(k) benefits
• employee assistance benefits

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.