Regional Marketing Manager, Gastroenterology - Southeast

AbbVie; Atlanta (GA); On-site; USD 85,000 - 115,000; Full time

Job summary

AbbVie seeks a Regional Marketing Manager for the Gastroenterology team, responsible for leading marketing strategies, engaging with experts, and optimizing brand performance in the Southeast. Ideal candidates will have a Bachelor's degree and experience in sales or marketing, with a strong focus on relationship management and strategic execution.

Benefits

Comprehensive benefits

Incentive programs

Qualifications

• Minimum 2 years in sales, sales management, or marketing.
• Experience in Immunology or Gastroenterology is preferred.
• Willingness to travel up to 70%.

Responsibilities

• Leading marketing strategy and budget management.
• Building relationships with External Experts.
• Collaborating with cross-functional teams.

Skills

Sales management

Marketing

Strategic thinking

Relationship building

Education

Bachelor’s Degree

Job description

Regional Marketing Manager, Gastroenterology - Southeast

Join AbbVie as a Regional Marketing Manager, Gastroenterology - Southeast.

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We aim to impact people's lives across therapeutic areas such as immunology, oncology, neuroscience, and eye care. For more information, visit www.abbvie.com. Follow us on social media: @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description
The Immunology Regional Marketing Manager (RMM) will collaborate with cross-functional teams to develop and execute marketing strategies aligned with Annual Strategic Brand Plans. This field-based role involves managing national and regional marketing initiatives, engaging with External Experts, and optimizing brand performance within assigned geographies.

Key Responsibilities

Strategic Marketing

• Lead projects through the promotional review process ensuring compliance and timely delivery.
• Manage strategy, execution, and budgets for conventions, External Expert consulting, advisory boards, and educational programs.
• Evaluate marketing tactics and recommend strategic improvements.
• Provide insights on brand performance and resource allocation.
• Collaborate with field leadership to maximize marketing impact.
• Understand local market dynamics, including competition and provider landscape.
• Coordinate with vendors and internal departments such as Legal, Medical, and Regulatory.

Thought Leader Engagement

• Build and maintain relationships with External Experts and professional associations.
• Create and execute regional engagement plans for External Experts.
• Connect internal teams with external stakeholders to foster collaboration.

Qualifications

• Bachelor’s Degree required.
• At least 2 years of experience in sales, sales management, or marketing, preferably in Immunology or Gastroenterology.
• Willingness to travel up to 70%, including evenings and weekends.
• Valid driver’s license and ability to pass background checks.

Additional Information

This role offers a competitive salary range ($85,000 - $115,000 depending on location and experience), comprehensive benefits, and participation in incentive programs. The position is full-time, mid-senior level, and based in the Southeast region.

Note: Compensation is subject to change and depends on various factors including geographic location.

AbbVie is an equal opportunity employer committed to diversity and inclusion.