Regional Marketing Manager DACH

Workiva Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Workiva Inc. is seeking a Regional Marketing Manager for DACH to drive brand awareness, pipeline generation, and customer engagement across Germany, Austria, and Switzerland.

You will align global GTM with local dynamics and lead cross-functional collaboration with Sales and Campaign teams. This role requires 4+ years in B2B marketing, German and English fluency, and a proven track record delivering integrated SaaS campaigns.

Qualifications

• Bachelor's degree in marketing or equivalent practical experience.
• 4+ years of B2B marketing experience with a focus on demand generation or regional marketing in the DACH region.
• Fluency in German and English.
• Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans.
• Proven track record of cross-functional collaboration and effective communication.
• Strong project management and data-driven decision making.
• Proficiency with marketing automation platforms and Salesforce.

Responsibilities

• Operationalize Regional GTM for DACH and tailor campaigns to local market dynamics.
• Collaborate with Demand Gen and Digital Media teams on multi-channel campaigns.
• Align with DACH Sales to build targeted account strategies and drive pipeline.
• Execute field marketing programs, regional events, and partnerships.
• Engage with industry associations and executive communities to build mindshare.
• Gather feedback from customers, sales, and partners to refine messaging.
• Monitor market dynamics and campaign metrics to optimize performance.
• Ensure all initiatives align with Workiva brand standards.

Skills

B2B marketing

German fluency

English fluency

SaaS marketing

Cross-functional collaboration

CRM proficiency

Analytics mindset

Project management

Education

Bachelor's degree in marketing

Tools

Salesforce

Marketing automation

Job description

Описание:

As the Regional Marketing Manager, DACH, you will serve as the Integrated Marketing specialist for Germany, Austria, and Switzerland to drive brand awareness, pipeline generation, and customer engagement across the region. Reporting directly to the Senior Director of Regional Marketing South, you will integrate global Go-To-Market (GTM) frameworks with local market dynamics and buyer mindsets to maximize impact across DACH. In this role, you will operationalize the distinct needs of DACH customer segments, partnering closely with Sales teams and campaign managers to accelerate pipeline growth for the business.

Задачи:

• Operationalize Regional GTM: Tailor campaign specifications, execution plans, and channel mix to operationalize the DACH GTM strategy set by regional leadership.
• Cross-Functional Collaboration: Collaborate closely with Demand Generation and Digital Media teams to plan and execute high-impact multi-channel campaigns.
• Sales Alignment: Partner directly with DACH Sales to build targeted account strategies and execute marketing plans that deliver pipeline and revenue goals.
• Field Execution & Events: Execute field marketing programs, regional events, and partnerships to drive pipeline progression and customer engagement across Germany, Austria, and Switzerland.
• Ecosystem & Community Engagement: Engage with DACH B2B industry associations, professional networks, and executive communities to build regional mindshare.
• Voice of the Customer: Gather ongoing feedback from local customers, sales managers, and partners to continuously refine our DACH messaging framework.
• Performance & Market Insights: Monitor regional market dynamics, industry trends, and campaign metrics to optimize performance and guide marketing decisions.
• Brand Alignment: Ensure all DACH marketing initiatives align with company brand standards and overall strategy.

Требования:

• Bachelor’s degree in marketing or equivalent practical experience.
• 4+ years of B2B marketing experience, with a primary focus on demand generation, field, or regional marketing within the DACH region.
• Fluency in both German and English.
• Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans.
• Proven track record of close collaboration with cross-functional teams.
• Strong communication and cross-functional project management skills.
• Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce).
• Strong analytical mindset with a data-driven approach.

Условия:

Up to 25% travel for internal and customer events.

Reliable internet access for any period of time.

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail]. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.