Regional Marketing Manager - Conference Centers & Events

Flik Hospitality Group

Ashland (MA)

On-site

USD 110,000 - 120,000

Full time

6 days ago

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Benefits offered by this job

Medical

Dental

Vision

Life Insurance/ AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Employee Assistance Program

FSAs

Paid Parental Leave

Personal Leave

Job summary

Flik Hospitality Group seeks a Regional Marketing Manager for three conference centers and events properties. You will lead marketing strategy, plan multi-brand campaigns, and drive revenue growth by converting awareness into inquiries, site visits, and bookings.

This hands-on role combines strategic thinking with execution across digital channels, events, and content creation. You will develop property-specific programs, collaborate with sales teams, and optimize campaigns for measurable ROI,

Qualifications

Bachelor’s degree in marketing, communications, hospitality, business, or a related field.
Seven or more years of progressive marketing experience.
Experience marketing conference centers, hotels, event venues, hospitality businesses, executive education programs, or comparable services.
Demonstrated success generating qualified leads and measurable revenue through marketing.
Strong digital marketing, email marketing, content development, and campaign-management experience.
Ability to manage multiple brands, properties, priorities, and approval processes simultaneously.
Excellent writing, presentation, project-management, and interpersonal skills.
Experience working with senior leaders, sales teams, operating teams, and institutional communications departments.
Ability to work independently while maintaining close alignment with property stakeholders.
Strong analytical skills and experience reporting marketing performance and ROI.

Responsibilities

Develop and manage a distinct annual marketing plan for each property.
Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research.
Establish clear value propositions and priority customer segments for each venue.
Position each property appropriately without diluting its individual identity.
Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support.
Maintain separate campaign calendars, priorities, and performance measures for each property.
Develop marketing campaigns designed to generate qualified external event leads.
Build and maintain targeted prospect lists for corporate, healthcare, life‑science, academic, association, nonprofit, government, and event‑planning audiences.
Create campaigns supporting executive meetings, conferences, leadership programs, retreats, receptions, corporate gatherings, weddings, and social events.
Coordinate familiarization events, open houses, planner showcases, strategic partnerships, and other business‑development programs.
Ensure marketing‑generated inquiries are captured, tracked, and transferred promptly to the appropriate sales team.
Work with property sales leaders to convert marketing activity into site visits, proposals, bookings, and revenue.
Manage targeted email, digital advertising, paid search, social media, retargeting, and event-marketplace initiatives.
Improve website content, venue descriptions, photography selection, and calls to action.
Strengthen search visibility for relevant meeting, conference, retreat, and event searches.
Develop and maintain approved LinkedIn and social media content.
Track website traffic, inquiries, conversions, campaign performance, and cost per qualified lead.
Recommend the most effective communication channels for each property and target audience.
Develop venue‑specific presentations, fact sheets, email templates, campaign materials, and digital collateral.
Create event case studies, venue spotlights, customer testimonials, seasonal promotions, and sample event experiences.
Produce content highlighting food and beverage, audiovisual capabilities, meeting environments, accommodations, outdoor spaces, and service.
Maintain an organized library of current and approved marketing materials, photography, messaging, and brand assets.
Support sales campaigns with targeted messaging, prospect research, and available‑date promotions.
Review lost‑business information and use the findings to improve positioning and future campaigns.