Regional Marketing Manager — Campaigns & Growth

CommonSail Investment Group; Brighton (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

CommonSail Investment Group is seeking a Marketing Manager to execute and optimize marketing strategies tailored to regional needs. The role involves partnership with business leaders and Marketing Operations, ensuring efficacy in campaign execution and brand compliance. Responsibilities include overseeing lead generation, customer engagement efforts, and enhancing marketing performance through analytics. Candidates should have a Bachelor’s degree in marketing or related field and 3-5 years of relevant experience, preferably in healthcare or service-oriented sectors.

Qualifications

• 3-5+ years of progressive marketing experience, particularly in senior living or healthcare.
• Demonstrated success with integrated marketing campaigns and lead generation.
• Highly organized with ability to manage multiple markets.

Responsibilities

• Plan and execute marketing campaigns to drive customer acquisition.
• Monitor lead flow and campaign effectiveness for optimization.
• Ensure consistent application of brand standards across marketing efforts.

Skills

Analytical skills

Relationship-building

Excellent communication

Strategic thinking

Creative problem-solving

Cross-functional collaboration

Education

Bachelor’s degree in marketing, Communications, Business

Tools

Salesforce

HubSpot

Yardi

Canva

Marketing Cloud

Job description

CommonSail Investment Group is seeking a Marketing Manager to execute and optimize marketing strategies tailored to regional needs. The role involves partnership with business leaders and Marketing Operations, ensuring efficacy in campaign execution and brand compliance. Responsibilities include overseeing lead generation, customer engagement efforts, and enhancing marketing performance through analytics. Candidates should have a Bachelor’s degree in marketing or related field and 3-5 years of relevant experience, preferably in healthcare or service-oriented sectors.