Regional Marketing Manager

Workato, Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Workato, Inc. is seeking a Creative and driven Regional Marketing Manager (Asia) to lead demand-gen and lead-gen programs across the Asia region.

You will own end-to-end event planning, ABM initiatives, content creation, and digital campaigns to build pipeline and brand presence. You will manage multi-channel campaigns, collaborate with cross-functional teams, and travel to regional markets as needed, driving ROI and outbound demand.

Qualifications

• Bachelor’s degree in Marketing or related field and/or 5+ years of marketing experience.
• Experience coordinating live and virtual events and using webinar platforms.
• Proven ability to create content for multiple channels (web, blogs, social, video).

Responsibilities

• Build and accelerate pipeline through multi-channel campaigns and ABM for enterprise accounts.
• Lead end-to-end development of strategic account-based marketing initiatives.
• Identify industry publications/partners to drive logos, thought leadership, and brand awareness.
• Own field marketing and events end-to-end – virtual and in-person conferences and regional trade shows.
• Develop landing pages, microsites, and tailored assets with design teams.
• Deliver audience-centric content across blogs, social, emails, videos, and banners.
• Manage campaign budgets with ROI focus and performance analytics.
• Plan, execute, and optimize digital campaigns (paid search, social, display, email, SEO, GEO).
• Collaborate with Product Marketing, Sales, and Customer Success to align messaging.

Skills

Marketing

Communications

Content creation

Event coordination

B2B marketing

Project management

Education

Marketing degree or related

5+ years marketing experience

Job description

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI - the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 - including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors - Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Also, feel free to check out why:

• Business Insider named us an "enterprise startup to bet your career on"
• Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

About the Role

We're seeking a creative and driven Regional Marketing Manager (Asia) to work with the Asia Growth & Marketing Team. You'll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region. You'll be the voice of our brand and will be in a unique position to influence our conversations with potential customers. You'll be involved in planning and executing in-person and virtual events (Webinars, Customer Events... etc.), account based marketing, content creation, community-building and digital marketing.

This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs. You will also be responsible to:

Responsibilities

• Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns - including personalised campaigns for strategic accounts - partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts.

• Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects

• Research and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences.

• Own field marketing and events end-to-end - virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows - from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up.

• Develop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design.

• Deliver compelling, audience-centric content - blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations that turns complex concepts into messages tailored to different channels, personas, and funnel stages.

• Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics.

• Own end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO, and content syndication.

• Collaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy.

Requirements

Qualifications / Experience / Technical Skills

• Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.

• Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.

• Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.

• Experience with writing for and marketing to a B2B technical audience is a plus.

• Knowledge of video editing or design software is not necessary but will be an advantage.

• Exceptional command of English and excellent copywriting and presentation skills.

• Ability to project manage multiple, simultaneous marketing programs across regional markets.

• Strong project management experience required.

• Some travel will be required for this role as it oversees regional Asian markets.

• Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations - not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.

Soft Skills / Characteristics

• Detail-oriented, hands-on attitude, strong execution and project management skills.

• Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator

• Function independently, be self-directed and can thrive in a fast-paced environment.

• Self-starter with the ability to drive projects from inception to completion.