Director of Performance Marketing

HomeTown Services; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k match

PTO and Paid Holidays

Job summary

HomeTown Services seeks a Director of Performance Marketing to lead the company’s paid media and lead-generation efforts across multiple brands and markets. You will optimize multi-million dollar budgets, drive customer acquisition, and improve overall marketing efficiency, reporting to the CMO and contributing to strategic planning.

You will manage Google Ads ecosystems including Performance Max and Local Services Ads, align with Field Marketing and Ops to scale growth, and translate data into

Qualifications

• Manage multi-million dollar annual paid media budgets across Google Ads and other platforms.
• Proven expertise in Paid Search, Performance Max, and campaign structure optimization.
• Strong analytics: ROAS, attribution, cost per lead, and revenue impact.
• Experience leading cross-location teams and managing agencies to drive outcomes.

Responsibilities

• Lead performance marketing strategies across paid media and other measurable channels to generate qualified traffic and leads.
• Oversee budget allocation, optimization, and reallocations to maximize value across brands and markets.
• Collaborate with Field Marketing, Marketing Operations, and Web teams for integrated plans and improved conversion.
• Translate complex data into executive insights and actionable recommendations.

Skills

Google Ads

Paid Search

Budget management

Forecasting

ROAS optimization

Agency management

Team leadership

Data-driven decision making

A/B testing

Education

Bachelor's degree in Marketing/Advertising/Business Analytics

Tools

ServiceTitan

Job description

Summary

The Director of Performance Marketing is responsible for leading performance marketing strategies that drive customer acquisition lead generation revenue growth and marketing efficiency across HomeTown Services family of brands This role is responsible for the performance and optimization of a significant portion of the companys paid media investment including multi million dollar annual investments across Google and other digital advertising platforms The Director will continuously evaluate marketing performance and investment allocation to identify opportunities to improve returns scale successful strategies and drive business growth This role will support the Chief Marketing Officer and other senior leaders in developing and executing marketing strategy and lead generating initiatives

Essential Functions & Responsibilities

Leads and directs performance marketing strategies designed to generate qualified traffic increase leads improve customer acquisition and contribute to revenue growth across paid media and other measurable marketing channelsOversees the strategy performance optimization and financial stewardship of multi million dollar annual paid media investments with significant responsibility for Google Ads and other performance marketing platformsDirects the allocation and ongoing optimization of paid media budgets across brands markets service lines campaigns and channels to ensure investment is continuously evaluated and redeployed toward the highest value opportunitiesMaintains deep oversight of Google Ads performance including Paid Search Performance Max Local Services Ads and other Google advertising products ensuring campaign structure bidding strategies budgets conversion signals and optimization approaches support business objectivesEvaluates paid media and performance marketing channels to direct optimization efforts measure campaign effectiveness identify customer and market trends and provide clear reporting on ROAS cost per lead cost per booked opportunity conversion revenue contribution margin and other key performance indicatorsEstablishes a clear operating cadence for performance management including daily performance signal reviews and anomaly detection weekly optimization recommendations and budget shift discussions and monthly channel role and investment recalibrationDefines tests and scales growth opportunities by establishing a disciplined test and learn agenda clear measurement frameworks and repeatable playbooks for scaling successful initiatives across brands and marketsLeads agency performance and accountability establishing clear expectations reporting requirements optimization processes contract management and performance standards Independently evaluates and challenges agency and platform recommendations to ensure investment decisions are supported by data and business outcomesPartners with Field Marketing to develop and optimize marketing plans for each location state and region based on business objectives market conditions customer acquisition opportunities and performancePartners with Marketing Operations and Web teams to align paid media and SEO strategies ensuring an integrated approach that improves search visibility strengthens the customer journey and maximizes conversion performanceCollaborates with Operations and Contact Center on occupancy to ensure paid media efforts and spend pace with branch capacity and promotions are in line with lead handling and ability to convert paid media into jobs Collaborate with business leaders to set priorities establish marketing goals and budgets and implement marketing initiatives that support Operations in meeting revenue goalsTranslates complex marketing and performance data into clear executive narratives and recommendations that help senior leaders make informed decisions regarding marketing investment channel strategy and growth opportunitiesBuilds and fosters trusted partnerships with senior leaders and cross functional teams simplifying complex performance topics and influencing decisions across Marketing Operations Finance Analytics and other functionsMaintains performance marketing budgets across brands and markets and provides recommendations regarding investment levels and allocation of resourcesSupports the Chief Marketing Officer with annual planning forecasting executive reporting and other strategic marketing initiativesCoordinates team member selection and development and ensures team members comply with appropriate policies and procedures

Requirements

Bachelors degree in Marketing Advertising Business Analytics or a related field from an accredited institutionDemonstrated experience directly managing or overseeing a multi million dollar annual paid media budgets of similar scale and complexity including responsibility for investment allocation optimization forecasting performance measurement high volume local lead generation and financial accountabilitySignificant experience managing Google Ads in a high spend environment with a strong understanding of Paid Search Performance Max bidding strategies campaign structure conversion signals attribution audience strategy and performance optimizationProven experience managing performance marketing across multiple locations markets and brands with varying budgets business objectives and marketing plans Preference will be given to experience within the home services industry or another multi location consumer services businessDemonstrated ability to manage or influence large scale marketing investment decisions across paid media digital or other performance channelsStrong understanding of marketing ROI ROAS incrementality attribution contribution margin media measurement audience strategy customer acquisition economics and performance optimizationExperience connecting media platform performance with downstream business outcomes including calls leads booked opportunities revenue customer acquisition and profitabilityDemonstrated ability to turn complex data and insights into practical actions that improve marketing and business outcomesPrevious experience with Service Titan or a similar field service platform preferred Experience managing and holding media agencies and external partners accountable for strategy execution optimization reporting and business performanceStrong analytical and problem solving skills with the ability to identify performance trends diagnose issues evaluate investment tradeoffs and make recommendations in a fast moving environmentAbility to simplify complex performance topics and communicate clear recommendations to senior executives Operations leaders agencies and other stakeholdersExperience developing testing frameworks and using structured experimentation to identify and scale growth opportunitiesPrevious managerial experience and a servant approach to leadership are critical for success in this roleComfort operating in ambiguity and establishing new ways of working where roles processes measurement standards and decision rights need to be clarifiedComfortable working in a highly self directed manner with the ability to work independently and as part of a collaborative teamExcellent time management skills with a keen eye for detail and the ability to prioritize effectivelyEffective communication skills with the ability to build and nurture long term relationships with internal stakeholders and cross functional teams and influence decisions without relying solely on direct authorityAbility to travel up to 10 by auto and plane with overnight stays

Benefits

We invest in the whole you your health your family and your future When you join us youre not just getting a job youre gaining a benefits package designed to support you at every stage of life Medical Insurance Comprehensive medical coverage with four plan options to fit every need and budget including an HSA eligible high deductible plan and an FSADental Insurance Dental coverage with low weekly premiumsVision Insurance Vision coverage with low weekly premiumsBasic Life and AD&D Insurance Company paid basic Life and AD&D insuranceLong Term Disability Company paid Basic Long Term Disability coverageShort Term Disability Optional Voluntary Short Term Disability coverageAdditional Life Insurance Optional additional life insurance coverage availableRetirement Plan Traditional 401k and Roth 401k options with company matchSupplemental Health Plans Including Accident Critical Illness and Hospital Indemnity Insurance plus disability resource services travel and beneficiary support services pet health insurance and PerkSpot an exclusive employee discount programPTO and Paid Holidays Available