Regional Marketing Manager

Randstad USA; United States; Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

AD&D insurance

Life insurance

401K plan

Short-term disability

Job summary

Randstad USA is seeking a Regional Marketing Manager to drive the Coatings marketing strategy regionally, aligning with global objectives and partnering with Sales, technical, supply chain, and global teams. This role identifies regional trends, growth opportunities, and customer needs to execute a focused marketing plan that supports campaigns, events, and tools.

The position requires 5 years of marketing experience, is managed at the regional level, and reports into the international Coatings

Qualifications

• 5 years of marketing experience required.
• Manager level with proven regional marketing ownership.

Responsibilities

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Contribute to the international Coatings team and adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional Topic Teams such as Branding & Design, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, and Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues, including follow-up and performance measurement.
• Connect direct chemical customers with relevant end users, including OEMs, brand owners, designers, formulators, and processors, to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; share best practices and ensure consistent brand, sustainability, and claim governance.

Skills

Marketing

Education

Bachelors

Job description

The Regional Marketing Manager makes the global SUSONITY and regional marketing strategy relevant, effective, and visible in the market. Working closely with commercial, technical, supply chain, and global segment colleagues, this position identifies regional trends, growth opportunities, customer needs, and application potential to develop and execute a focused Coatings marketing plan. The role supports Sales with compelling stories, campaigns, events, and tools; shares the voice of the customer; contributes to the international Coatings team; and participates in cross-functional Topic Teams to strengthen regional execution and global alignment.

salary: $120,000 - $135,000 per year

shift: First

work hours: 8 AM - 4:30 PM

education: Bachelors

Responsibilities

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Contribute to the international Coatings team and adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional Topic Teams such as Branding & Design, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, and Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues, including follow-up and performance measurement.
• Connect direct chemical customers with relevant end users, including OEMs, brand owners, designers, formulators, and processors, to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; share best practices and ensure consistent brand, sustainability, and claim governance.

The essential functions of this role include:

• working in a smoke free environment

Skills

• Marketing (5 years of experience is required)

Qualifications

• Years of experience: 5 years
• Experience level: Manager

Experience

• Manager
• 5 years

Education

• Bachelors

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc.

• medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.