REGIONAL MARKETING MANAGER

Compass Group USA; McLean (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Vision

Life Insurance/ AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Employee Assistance Program

Flexible Spending Accounts (FSAs)

Personal Leave

Job summary

FLIK Hospitality Group is seeking a Regional Marketing Manager to connect corporate strategy with regional opportunities. You will partner with regional leadership, unit operators, and corporate teams to drive initiatives that elevate guest experience and brand presence.

This role blends strategic thinking with hands-on execution, requiring 20%-30% travel region-wide and an on-site schedule of 3–4 days per week, with a company car provided.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
• 5+ years of marketing, communications, hospitality, foodservice, retail, or operations experience; multi-unit or regional experience preferred.
• Exceptional communication and presentation skills, with the ability to craft compelling brand messaging across all levels of the organization.
• Strong relationship-building and stakeholder influence skills.
• Analytical, business-minded, and comfortable translating data into marketing decisions.
• Hands-on merchandising skills — comfortable physically implementing displays and coaching operators on execution.
• Proficiency in Canva, PowerPoint, Adobe Creative Suite, and Microsoft Office.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
• Comfort with video content creation/editing and responsible use of AI-assisted tools.
• Valid driver’s license and ability to travel independently.

Responsibilities

• Partner with operations to implement monthly marketing initiatives, maintain quality standards, and support presentations, site visits, and account reviews.
• Develop customized regional marketing strategies aligned with local market trends, consumer preferences, and business goals.
• Coordinate and execute regional and corporate marketing projects in close collaboration with cross-functional teams.
• Analyze and report on marketing performance, consumer engagement, and revenue-driving initiatives to senior leadership.
• Build deep knowledge of your regional marketplace — consumer behavior, dining trends, and competitive activity — and translate insights into action for operators.
• Serve as a strategic marketing partner to operators and leadership, offering coaching, best practices, and guidance.
• Build relationships with community partners, clients, and stakeholders to strengthen brand visibility and business performance.
• Develop innovative, on-trend marketing, merchandising, and guest engagement strategies that keep us ahead of local food retailers and competitors.
• Manage development and distribution of monthly marketing resources, ensuring materials meet brand and quality standards.
• Support new account openings with front-of-house marketing, merchandising, branding, and launch communications.
• Leverage digital platforms and consumer-facing technology to boost engagement and participation.
• Thoughtfully use AI-enabled tools to support content development, research, and reporting within brand and company guidelines.
• Support corporate sales, wellness, culinary, and marketing teams during site tours, client presentations, and events.
• Lead cross-functional initiatives that drive client retention and contract renewals.

Skills

Communication

Presentation skills

Relationship building

Analytics

Merchandising

Canva

PowerPoint

Adobe Creative Suite

Microsoft Office

Project management

CRM platforms

Marketing automation

Social media management

Video content creation/editing

AI-assisted tools

Driver’s license

Education

Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field

Tools

Canva

PowerPoint

Adobe Creative Suite

Microsoft Office

Job description

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Position Title: Regional Marketing Manager

Other Forms of Compensation: 10%

What makes FLIK click

What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share our passion for food and hospitality. Once we find the right talent, we encourage, value and recognize their contributions.

We keep our people renewed, excited and engaged by providing hands‑on training and educating them about the latest trends. We give them a stake in successfully raising the bar. Our people love what they do and they love sharing their passion. Join our team and see the FLIK difference. Where a job isn’t merely a job but the start of a career where you can flourish.

Job Summary

FLIK Hospitality Group is looking for a Regional Marketing Manager to serve as the regional voice of our brand — connecting corporate marketing strategy to real opportunities on the ground. You'll partner with regional leadership, unit operators, corporate marketing, creative services, culinary, wellness, and operations teams to bring initiatives to life that elevate the guest experience, strengthen brand presence, and drive business results. This role blends strategic thinking with hands‑on execution, and requires 20%-30% travel within the region to support site visits, account reviews, client interactions, and community engagement. On site (local and regional), 3 to 4 days per week. A company car will be provided.

What You'll Do

• Partner with operations to implement monthly marketing initiatives, maintain quality standards, and support presentations, site visits, and account reviews.
• Develop customized regional marketing strategies aligned with local market trends, consumer preferences, and business goals.
• Coordinate and execute regional and corporate marketing projects in close collaboration with cross-functional teams.
• Analyze and report on marketing performance, consumer engagement, and revenue‑driving initiatives to senior leadership.
• Build deep knowledge of your regional marketplace — consumer behavior, dining trends, and competitive activity — and translate insights into action for operators.
• Serve as a strategic marketing partner to operators and leadership, offering coaching, best practices, and guidance.
• Build relationships with community partners, clients, and stakeholders to strengthen brand visibility and business performance.
• Develop innovative, on‑trend marketing, merchandising, and guest engagement strategies that keep us ahead of local food retailers and competitors.
• Manage development and distribution of monthly marketing resources, ensuring materials meet brand and quality standards.
• Support new account openings with front‑of‑house marketing, merchandising, branding, and launch communications.
• Leverage digital platforms and consumer‑facing technology to boost engagement and participation.
• Thoughtfully use AI‑enabled tools to support content development, research, and reporting within brand and company guidelines.
• Support corporate sales, wellness, culinary, and marketing teams during site tours, client presentations, and events.
• Lead cross‑functional initiatives that drive client retention and contract renewals.

Job Summary

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
• 5+ years of marketing, communications, hospitality, foodservice, retail, or operations experience; multi‑unit or regional experience preferred.
• Exceptional communication and presentation skills, with the ability to craft compelling brand messaging across all levels of the organization.
• Strong relationship‑building and stakeholder influence skills.
• Analytical, business‑minded, and comfortable translating data into marketing decisions.
• Hands‑on merchandising skills — comfortable physically implementing displays and coaching operators on execution.
• Proficiency in Canva, PowerPoint, Adobe Creative Suite, and Microsoft Office.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
• Comfort with video content creation/editing and responsible use of AI‑assisted tools.
• Valid driver’s license and ability to travel independently.

Why Join Us

At FLIK, you'll be both a strategic advisor and hands‑on partner, helping bring our brand to life across every account and community you support — with real ownership over how corporate strategy translates into local impact.

Associates at Flik Hospitality are offered many fantastic benefits.

• Medical
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, and requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.

Applications are accepted on an ongoing basis.